City and Country seeks a full-time Director of Communications for the 2019-2020 school year, beginning in July 2019.
The Director of Communications is tasked with developing, coordinating, and executing a comprehensive communications program. The Director enhances the School’s image and visibility as a leader in progressive education and delivers the School’s messages to its constituencies (parents, alumni and alumni parents, Trustees, students, faculty, and friends) across online and print publications and social media. The Director manages the voice of the School to ensure that communications are accurate in content, style, and tone to reflect the School’s unique approach to learning.
Strategic Communications Planning and Management
Partner with Development and Admissions to seek new media opportunities to enhance the visibility of the School’s academic programs
Develop creative strategies to promote the School’s vision through multimedia, events, print publications, and visual, verbal, and printed messages to ensure that C&C is recognized as a leader in progressive education
Oversee production of all school publications (e.g. Annual Report, Works in Progress magazine, mailers and invitations, faculty and student handbooks, etc. See samples at www.cityandcountry.org/publications)
Write and edit articles for the School’s magazine (Works in Progress), end-of-year summary, and other school publications as needed.
Maintain a Press Kit for public relations, including “Facts at a Glance,” “FAQs,” “Staff Bios” and more
Design and maintain a public relations strategy and crisis communication plan
Establish relationships, create content, and distribute to local and national media outlets
Edit and oversee publication of weekly school events email
Manage and/or contribute to special projects, such as promotional videos, Meet the Grads event, and Development office functions
Manage the School website in collaboration with the Board Communications Committee, staff, parent volunteers and consultants
Update and maintain website to ensure accuracy of information
Manage ongoing web-based projects, such as online gallery, password-protected web portal, digital versions of print publications, etc.
Create and manage a social media calendar with themed information streams that appeal to all constituencies, especially prospective parents.
Oversee schedule and content of email/web communications with families, including routine communications and special announcements
General Communications and Administration
Assist faculty and staff with communications as needed (e.g. Admissions and Development materials, presentations, advertisements, math newsletters, letters, handbooks, etc.)
Stay abreast of C&C and relevant education topics in external media and respond for corrections or editorial letters, as appropriate (e.g. Wikipedia, education bloggers, NY Times articles)
Periodically reach out to constituents to enhance understanding and visibility of C&C with reference to articles and videos
Maintain a style guide to ensure the unified presentation of all communication materials (print and electronic) produced by the School
Coordinate and maintain all digital files of photos that relate to the School for current use and coordinate with C&C archivists for ongoing use.
Maintain digital catalog of resources on C&C and progressive education for reference and outreach purposes
Attend professional meetings, conferences, and workshops as appropriate
Assist XIIIs (8th graders) in their Job as School Journalists through a newspaper website, multimedia (audio and video primarily) news presentation, and social media.
HIghlight the XIIIs’ role through the School’s channels in a way that adds value to both the institution and the children’s job.
Master’s degree or equivalent
Minimum 5 years experience in journalism, communications, media, or related communications field preferred
Excellent organizational, writing, interview, and editing skills required
Ability to think strategically about communications objectives and how to meet those objectives
Ability to speak with and craft messaging for multiple constituencies
Ability to maintain a sense of humor and grace under pressure in a busy environment
Knowledge of web content management systems, web analytics, social media, and Adobe Creative Suite. Knowledge of Blackbaud preferred.
City and Country School is an independent, progressive school for children ages 2-13 in Greenwich Village. Children at City and Country develop responsibility and a strong sense of community through group experiences such as block building and work with other open-ended materials in the Lower School, and group jobs in the Middle and Upper School. Through trips, books and opportunities for other first-hand experiences, children learn to ask questions and conduct meaningful research. An underlying respect for children, the group process, and a social-studies driven, interdisciplinary approach are among the hallmarks of our program.