Organizationally housed within and supported by the Masonic Cancer Center (MCC), the 10,000 Families Study is led by multidisciplinary faculty in the Schools of Medicine and Public Health. The Study is a developing multigenerational cohort study of lifestyle, genetic, and environmental influences on health and disease (including cancer, chronic diseases, and other conditions) across Minnesota. As the Research Engagement and Communications Specialist with 10,000 Families, you will be part of a collaborative team effort with faculty, staff, trainees, and volunteers and will be key to promoting the Study and engaging members of the general public, families, and organizational partners. The ideal applicant will have a combination of research and public relations/communication skills, including experience with traditional and innovative communications strategies and community outreach to reach the study's targeted recruitment goal. The incumbent will work with 10,000 Families Study investigators and staff to develop and implement a comprehensive recruitment and retention plan using knowledge of effective traditional and state-of-the-art techniques tailored to diverse populations.
Develop recruitment/retention messages and pieces for various modalities (including tools, templates, and other resources). This includes layout and some graphic design, along with effective messaging.
Distribute messages and pieces through multiple channels, including social media, brochures/flyers, webpages, presentations and displays, newsletter opportunities, and other announcements.
Contribute to broader Study communications and dissemination activities as needed.
Monitor and evaluate distribution and response/impact of communications.
Revise and update communications in keeping with impact and Study needs.
Study recruitment and retention activities (30%)
Coordinate and staff/co-staff recruitment and engagement activities and events, such as the State Fair booth, booths/exhibits at other existing venues, and free-standing 10,000 Families events.
Interface with potential and enrolled participants, including following-up and responding to ' questions and concerns.
Contribute to oversight of interns’ and other students’ involvement in recruitment and outreach activities.
Study recruitment and retention plans (30%):
Contribute to development and ongoing enhancement of the 10,000 Families Study recruitment and retention plan. This includes core/general and tailored recruitment strategies to build a cohort study that is diverse and inclusive of Minnesota families.
Identify and expand key sources, e.g., healthcare systems, community organizations, and existing databases from which participants can be recruited.
Monitor recruitment goals and address issues as they arise across recruitment modalities, in consultation with Study staff and investigators.
Masonic Cancer Center liaison (10%):
Interface with the MCC’s Community Engagement and Education Team and Communications and Marketing Team for coordinating recruitment and retention with community outreach and communications strategies.
Participate in targeted MCC community outreach and engagement initiatives for specific populations and communities to enhance understanding of research and facilitate participation in the 10,000 Families Study.
All required qualifications must be documented on application materials.
A bachelor's degree in a health science, communication or related field and at least four years of experience or advanced degree and two years' experience or a combination of related education and work experience to equal eight years.
Experience reaching-out to and engaging the general public and community organizations.
Experience with marketing and communications strategies, including traditional and social media approaches.
Experience creating marketing messages and pieces for diverse audiences (e.g. ages, racial and ethnic groups, income levels, rural/urban).
Significant experience using social media platforms (such as Facebook, Instagram, Twitter, Pinterest).
Strong initiative and ability to work well independently and as part of a team.
Experience working with individuals from a variety of disciplines and cultural backgrounds
Strong organizational skills and attention to detail.
Familiarity with a variety of software programs, including MSWord, Excel, PowerPoint, desktop publishing, and website content management.
Ability to travel to greater Minnesota and to work some weekend and evening hours for events and activities
Recruitment experience specific to health-related research.
Some graphic design experience.
Interest in furthering health-related research.
Internal Number: 329996
About University of Minnesota, Twin Cities
The University of Minnesota, founded in the belief that all people are enriched by understanding, is dedicated to the advancement of learning and the search for truth; to the sharing of this knowledge through education for a diverse community; and to the application of this knowledge to benefit the people of the state, the nation, and the world.