A cover letter and portfolio is required for consideration. Your cover letter should be no more than 1 page and should be attached as the first page of your resume. The cover letter should address the following:
how you heard about this role
your specific interest in the position
how your skills and experiences directly relate to this position
your interest in working in the LSA Opportunity Hub
the value of a liberal arts education
Please also include a portfolio with:
three recent writing samples
three social media posts
up to three graphic design samples you created or art directed
The College of Literature, Science, and the Arts (LSA) invites applications for a Communication Manager in the LSA Opportunity Hub. The Opportunity Hub reports to the Assistant Dean for Student Development and Career Initiatives and is housed under the LSA Dean’s Office. The LSA Opportunity Hub is the first stop for career exploration and opportunities for the College's 18,000 undergraduate students and serves as a resource to encourage all students to connect their liberal arts education with their goals and aspirations. Hub staff collaborate with campus partners to facilitate access to experiential learning opportunities both on and off campus, funding, employer partnerships, and alumni mentors. Through these channels, the Opportunity Hub helps students explore challenging, diverse opportunities, discover what matters most to them in their education and beyond, and put their liberal arts education to work.
We are seeking candidates who have an innovative approach to work; enjoy working in a fast-paced, evolving area; are comfortable taking action in a growing and changing workplace; and who will actively engage in a dynamic, high-performing, collegial team environment. Candidates must prize and work to further our desire for inclusivity. We seek candidates with a commitment to creating access to opportunities for our diverse population of LSA students and have an interest in, and commitment to, the liberal arts.
The Opportunity Hub is seeking an experienced, innovative individual to help position the Hub as a national leader in liberal arts career exploration and discovery. The Communications Manager works with Hub leadership and LSA Marketing and Communications to shape and oversee implementation of the Hub branding, communications, promotion, and marketing to the College, University, and external audiences. This role will serve as the communications, marketing, and outreach expert to a fast-paced, innovative team. The Communications Manager will shape, supervise, and develop the Hub communications area, including the possible addition of a Marketing Communications Specialist. This role will report to the Assistant Dean for Student Development and Career Initiatives.
Hub Communications Strategy - 45%
Develop and implement a communication strategy that aligns the work of the communications team with the student-centered exploratory mission of the LSA Opportunity Hub across different service areas of the Hub, including student engagement events and services; LSA Internship Program; Applied Liberal Arts courses; mentorship program; alumni and employer engagement
Serve as liaison and main point of contact between the Hub and the central LSA Marketing and Communication teams
Consult and collaborate with LSA Marketing and Communication teams
Consult with Hub leadership and gain a deep understanding of each team's work in the Hub, to align Hub work with communication strategy
Help develop Hub brand-promotion strategy, including digital and print mediums, promotional products, etc.
Lead the development of written tools and materials that reflect the Hub brandfor the College and University communities, alumni and employers, donors, and other stakeholders
Work with the Hub leadership and teams within the Hub to develop an annual Hub communications and promotion calendar, in order to strategically tailor and promote messages for Hub audiences
Oversee the creation of graphic content and design templates that are consistent with the Hub brand
Align the messaging of the Hub within the College and University
Writing and Stakeholder Stewardship - 30%
Write content focused on “telling the Hub story,” including alumni, employer, and donor interviews, digital and print communication, social media strategy, etc.
Work with LSA Advancement to write the Hub Founders report and donor stewardship letters, emails, and reports
Develop and establish regular communication tools for external audiences such as employers, donors, and alumni
Oversee and direct the communication strategy, tools, and mediums for internal U-M audiences such as students, faculty, and staff
Supervision and Management - 20%
Build, train, supervise, evaluate, develop and coach the Hub communications team, including the possibility of a Marketing Communications Specialist, undergraduate multimedia interns, and freelance employees
Provide project management oversight, support, and prioritization for the work of the Hub communications team
Set direction, benchmarks, and targets for Hub communication and marketing efforts for the Hub’s various audiences and stakeholders
Work with LSA Marketing and Communications to assess Hub communications impact and outreach
Foster creativity and create space and culture for creative project development
Professional Development - 5%
Maintain a good understanding of current trends and best practices related to student development and engagement, career development, and the liberal arts
Attend workshops, training, institutes, and conferences related to the communications profession and Hub mission
Actively engage and contribute to the profession at the campus, local, regional, and/or national level
Be an active member of related professional organizations
Attend meetings, represent LSA & Hub interests, and participate in sub-committee partnership work within the Career Services Network, a professional network of University of Michigan administrators
Remain current on research, scholarship, and best practices related to the liberal arts, higher education, and communications professions
Bachelor’s degree in communications, marketing, journalism, or a related field
5-7 years professional experience in a communications-related role
Adept with current web content management systems and various social media platforms (e.g., Twitter, Facebook, etc.)
Familiarity with graphic design software, especially Adobe Creative Suite programs like InDesign, Dreamweaver, Illustrator, and Photoshop
Highly effective communication skills
Appreciation of, and ability to articulate, the value of the liberal arts
Successful experience working in a collaborative, team environment
High level of organizational ability, including the ability to organize and coordinate a diverse workload with attention to detail, and ability to set and meet deadlines
Ability to act independently, take initiative and promote innovation
Flexibility to meet changing priorities
Demonstrated investment in issues of equity, access, and inclusion
Master’s degree in a related field
Art direction experience, including demonstrated acumen in design
Experience in a newly-developing organization, and a demonstrated ability to adapt to change
Familiarity with LSA, U-M, and higher education systems, policies, and procedures
This position requires occasional domestic and/or international travel. Attendance at several on- and off-campus evening events is required, including occasional weekends.
Due to the rapid growth of the Hub, this individual will need to be adaptable to change as it is expected this role will evolve to best serve the needs of the organization.
The College of Literature, Science, and the Arts seeks to recruit and retain a diverse workforce as a reflection of our commitments to serve the diverse people of Michigan, fulfill the College’s Guiding Principles, and sustain the excellence of LSA.
The University of Michigan conducts background checks on all job candidates upon acceptance of a contingent offer and may use a third party administrator to conduct background checks. Background checks are performed in compliance with the Fair Credit Reporting Act.
The mission of the University of Michigan is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future. The University of Michigan is committed to foster learning, creativity and productivity, and to support the vigorous exchange of ideas and information, not only in the classroom but in the workplace by:
Creating a work environment in which people treat each other with respect and dignity, regardless of roles, responsibilities or differences.
Providing support, direction and resources enabling us to accomplish the responsibilities of our jobs and to reach the goals that are set for professional and personal growth.
The University of Michigan is an equal opportunity/affirmative action employer.
Internal Number: 170721
About University of Michigan - Ann Arbor
A great university is made so by its faculty and staff, and Michigan is recognized as one of the best universities to work for in the country. The Michigan culture is known for engaging faculty and staff in all facets of the university to create a workplace that is vibrant and stimulating.For two consecutive years, the Chronicle of Higher Education has placed U-M in its "Great Colleges to Work For" survey. In particular, the university earns high marks for strong relations between faculty and administrators, a collaborative system of governance, strong pay and benefits, and a healthy work/life balance.