The Brand Marketing Leader operates at the director level. This person will lead a brand marketing team for the Regional Campuses and all brand marketing activities including the planning, development, and execution of the brand strategy across the core brand and all of its units. This person will also ensure alignment with executive leadership on the brand team’s strategic priorities and success measures.
A strong diplomatic leader and enthusiastic brand champion and ambassador, this leader will manage long-term and day-to-day brand marketing activities, working with a cross-functional brand team, to ensure that all of the core brand’s media (paid, earned, social, owned) is integrated, cohesive, and compelling and represents the brand objectives and revenue goals. A large amount of the work done by this team will be digital, so the ability to work adeptly in a digital environment is critical.
The ideal candidate will have an ability to think strategically and have a passion for tactical and detailed marketing execution, thus a mix of high-level strategy and planning and on-the-ground tactical execution is required. A deep understanding of the brand team’s constituent’s target audience and the ability to glean insights from data will also be important.
A highly collaborative position, the Brand Marketing Leader will direct strategy and brand vision with the core brand’s senior leadership (e.g., regional Chancellors) and internal stakeholders and will inspire and empower edge partners within the core brand to leverage and optimize brand in their daily work.
The ideal candidate will also be comfortable working within a matrix organization with discrete brand teams and shared resource teams. They must also understand and embrace the Indiana University Marketing Maturity Model and work diligently to improve outcomes for the university by consistently improving own skills and others.
REQUIRED: Bachelor's degree in Marketing, Business, or related field and eight years of experience developing creative and innovative marketing strategies. Proven and successful experience managing a marketing team from the conceptualization of a strategy to its realization of goals.
Possess a valid driver's license with the ability to be insured by Indiana University.
Skills and Abilities: Management – Builds and manages effective teams Management – Instills commitment to organizational goals Personal Characteristics – Ability to influence internal and/or external constituents Analytical – Demonstrated analytical skills Communication – Ability to build strong customer relationships Communication – Ability to effectively communicate and exchange information
Ability to inspire and develop staff, demonstrated problem solving skills, ability to work effectively in a matrix organization, excellent collaboration and team building skills, articulate and responsive to colleagues, collaborative and collegial, eager to engage with a diverse stakeholder group, proven ability to manage multiple complex projects/initiatives simultaneously in a dynamic environment, exceptional written communications, interpersonal, and public presentation skills.
Founded in 1820, Indiana University is the state’s public university system, comprised of two core campuses—IU-Bloomington and IUPUI—and six regional campuses located throughout the state. Combined, the total student population is more than 114,000 undergraduate, graduate and professional school students. IU is one of the largest employers in the state, with over 20,000 faculty and staff. Indiana University is an equal employment and affirmative action employer and a provider of ADA services. Diversity and inclusion remains a core commitment to IU’s mission to cultivate an educational environment that supports equal access, participation and representation on all of its campuses and that provides educational and career opportunities for all.