The Marketing Manager will support the strategic development for a portfolio of 60+ topic-focused open-enrollment programs, including those with a global location. The Manager will drive the execution of marketing plans and tactics with the goal of driving net new quality applications needed to meet budget.
Develop deep knowledge of 60+ programs via faculty meetings and published research / thought leadership, competitive analysis, and meetings with program participants.
Collaborate with HBS faculty and program directors to recommend and implement strategic, program-specific marketing campaigns.
Establish strong, collaborative relationships with cross-functional teams, including program directors, digital marketing, web marketing, program advising, analytics, sales, admissions, finance, and program delivery.
Partner with digital team to implement lead nurturing campaigns that leverage new personas and tactics that will drive interest for each program; monitor market feedback and optimize campaigns accordingly.
Manage and monitor program budgets.
Utilize data to monitor program interest and optimize plans accordingly.
Support the launch plans for new topic-focused programs.
Project management and quality assurance of a wide array of marketing materials, including email, direct mail, collateral, web content, webinars, and more.
Other duties as assigned.
Many HBS employees are eligible for Flexible Work Arrangements, which may be explored during the interview process.
Cover Letter is Required.
Culture of Inclusion: The work and well-being of HBS are strengthened profoundly by the diversity of our network and our differences in background, culture, experience, national origin, religion, sexual orientation, and much more.
Harvard Business School will not offer visa sponsorship for this opportunity.
Salary Grade: 056
Union: 00 - Non Union, Exempt or Temporary
BA/BS or equivalent. 5+ years of experience managing complex marketing projects.
Position requires excellent relationship management skills, proven project management skills, creative problem solving skills, strong analytical ability, and superior written and verbal communication skills. The ability to respond independently and with flexibility under tight deadlines is critical. Experience with Salesforce preferred.
EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Internal Number: 48746BR
About Harvard University Business School
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.