Rider University invites applications for a Digital Content Writer. Reporting to the Director of Digital Strategy, this individual will develop and optimize compelling digital content for a variety of departments/divisions within the institution to drive enrollment, enhance SEO, branding and positioning. The Digital Content Writer will be responsible for writing SEO-optimized digital content that is geared toward specific audiences and tailor content based on specific objectives and delivered across the website, advertising and search campaigns and emails. The ideal candidate will also develop eye-catching headlines, digital ad copy, and email copy resulting in higher rates of engagement.
The successful candidate must possess a Bachelor's degree in Communications, Journalism, Marketing or related field along with three to five years of experience in copywriting and/or digital marketing. Higher education experience is strongly preferred. Individual must possess: strong writing and communication skills; the ability to plan, develop and coordinate multiple projects; excellent project management skills; experience and expertise with Google Analytics and in SEO-rich copywriting, blogging, editing, content strategy, advertising and branding; experience producing content for websites/blogs, as well as channel-specific content (Facebook, Twitter, Instagram, YouTube, etc.); basic understanding of current SEO and SEM algorithm trends and changes, and ability to optimize content accordingly; quality; focusing on engagement and on readability, style and speed of production; and the ability to work efficiently and effectively with clients and within small teams.
About Rider University:
The Rider University community is composed of faculty, staff and students from a wide range of cultural backgrounds. Candidates with a demonstrated commitment supportive of the multicultural needs of Rider University and the surrounding community are highly desired.
Rider University has once again been included as one of the nation's best universities by US News & World Report 2019 and remained in the top tier in the Regional Universities – North category at number 35. Additionally, The Princeton Review named Rider among its
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About Rider University
"As a learner-centered University dedicated to the education of the whole student, Rider provides students the intellectual resources and breadth of student life opportunities of a comprehensive university with the personal attention and close student-faculty interactions of a liberal arts college.Through a commitment to high quality teaching, scholarship and experiential opportunities, faculty on both campuses provide undergraduate and graduate students rigorous and relevant programs of study to expand their intellectual, cultural and personal horizons and develop their leadership skills. Our highly regarded programs in the arts, social sciences, sciences, music, business and education challenge students to become active learners who can acquire, interpret, communicate and apply knowledge within and across disciplines to foster the integrative thinking required in a complex and rapidly changing world."