The Assistant Director of Media will report directly to the Executive Director of Market Development & Media, and will be responsible for managing and overseeing all aspects of integrated media planning and execution from start to finish. The Assistant Director of Media will develop strategic media plans based on strong target audience and media mix analyses and deliver media plans that effectively and efficiently maximize exposure.
The Assistant Director of Media will liaise on a regular basis with all key central marketing leaders, the IU Communications internal agency, external vendors, and internal university clients (i.e., schools, units, and regional campuses). The position will build relationships with clients, interact with clients on an ongoing basis to ensure assigned projects are progressing as per schedule, and identify business development opportunities. The Assistant Director of Media will also have the opportunity to recommend, build, and manage the key external media planning vendor network for the university.
REQUIRED: Bachelor's Degree in marketing, advertising, or related field, plus 5 years of relevant media planning experience at an advertising/media agency. Higher Education and/or Consumer Goods experience a big plus. Extensive experience with the media planning process and delivery of effective plans. Operational experience and comfort in planning both traditional (i.e., print, TV) and non-traditional (i.e., digital, mobile) media platforms. Media vendor relationship building and negotiation experience. Knowledge of media planning tools, including Simmons, MRI, Scarborough, Kantar, etc. Media software proficiency and Google Analytics/AdWords experience a plus.
Knowledge, skills and abilities: Effective time management skills, ability to meet aggressive and changing deadlines. Strong attention to detail and accuracy. Strong organizational and problem solving skills, must be able to multi-task, prioritize, and manage multiple ongoing projects. Excellent communication skills in addition to well-developed interpersonal skills to manage client relationships and maintain a strong client service orientation. Highly motivated, self-directed and capable of working independently and as part of a functional team. Enjoy working in a team environment.
8+ years of relevant media planning experience at an advertising/media agency.
Working Conditions/Physical Demands:
This is position dealing with fast paced and critical deadlines.
Founded in 1820, Indiana University is the state’s public university system, comprised of two core campuses—IU-Bloomington and IUPUI—and six regional campuses located throughout the state. Combined, the total student population is more than 114,000 undergraduate, graduate and professional school students. IU is one of the largest employers in the state, with over 20,000 faculty and staff. Indiana University is an equal employment and affirmative action employer and a provider of ADA services. Diversity and inclusion remains a core commitment to IU’s mission to cultivate an educational environment that supports equal access, participation and representation on all of its campuses and that provides educational and career opportunities for all.