The Digital Content and Public Relations Manager reports to the Director of Marketing & Public Affairs. This position is responsible for developing and maintaining full spectrum integrated messaging for the College across all media channels in a manner that supports enrollment, favorably promotes the College to its constituents, and pursues media coverage that effectively supports the mission, goals, and programs of the College.
Duties and responsibilities include, but are not limited to:
Develop, manage, and curate content for all the College's communications channels: website, digital marketing, social media, press releases, print, and digital publications such as newsletters and magazines.
Collaboratively work to align website content with digital marketing content produced by Marketing and Public Affairs.
Develop, maintain, evolve, and publish the College's annual report, magazines, employee newsletter, and maintain working editorial and press calendars.
Enhance the College's reputation across the region, state, and nation through timely articles or editorial proposals, programs or program proposals, to print, broadcast, online, and other news outlets.
Monitor media outlets for media mentions relevant to the College and its interests.
Evaluate the College's news coverage and messaging, recommend opportunities for improvement, and work to maintain positive relationships with area media representatives.
Work with the Director to develop and implement the College's emergency communications plans.
Work with the Director to create and implement public relations events beneficial to communicating the College's mission and promoting goodwill throughout the College's service area: community forums and dialogs, press conferences, legislative receptions, etc.
Develop and communicate important, critical, and/or emergent messages that affect students, and which are sent through the College's student notification system.
Additional duties and responsibilities include, but are not limited to:
Attend staff meetings as scheduled
Prepare regular reports of activities
Travel off-campus as needed for interviews, research, and training
Perform other duties as assigned
Bachelor’s (or higher) degree in communications, journalism, or related field
At least three (3) years experience in web content and/or digital communication; or equivalent combination of education, training, and experience
At least three (3) years of experience in media relations, standard journalism practices, editorial calendar management, and generation of press releases
Understanding of digital analytics strategies, reporting, and marketing applications
Excellent interpersonal communication skills
Demonstrated ability to write and create accurate and enticing content based on research and collaboration with subject matter experts in a manner that is appropriate for multiple fields of study across a diverse institutional system.
Possess the creative ability to revise existing content and create new and engaging written content for the college website, print, and digital applications
Proven ability to write clear, dynamic, engaging, compelling, and effective digital content in a variety of styles/voices while remaining appropriate to target audiences
Ability to write using multiple forms (stories, photo stories, video scripts)
Excellent time management skills; ability to proactively manage multiple assignments of various sizes and scopes, and to manage workload and deadlines effectively
Excellent written communication skills with an exacting knowledge of AP Style and English writing conventions (grammar, syntax, punctuation, and style)
Openness to editing and ability to rework copy to incorporate editing suggestions
Knowledge of web content management systems and computer applications for publishing, image handling, and web production
Proficiency with the Microsoft Office Suite, familiarity with Adobe Creative Suite, and 5PM workflow management a plus
Ability to work independently and productively with minimal supervision
Ability to work collaboratively and effectively as part of a team
Knowledge of both MacOSX and PC systems, working knowledge of current publishing and graphic industry standard software, including Adobe CSS, Adobe Acrobat, Microsoft Office (Word, PowerPoint, Excel), digital publishing platforms such as Constant Contact, Scanner Software, and Photography/Digital Photography
Must be available to work evenings and weekends as needed
Internal Number: 5446
About Lee College
Lee College, located in Baytown, Texas, serves as a focal point for the development of educated, gainfully employed, and socially aware residents of the local community. Lee serves more than 9,000 students in more than 60 academic, technical and non-credit continuing education programs.