Sarah Lawrence College seeks a Manager of Public Relations who will be responsible for building regional and national visibility for and enhancing the positive public image and reputation of Sarah Lawrence College through a variety of means. This includes the news media, social media, and external outreach to and relationship building with the community, including individuals, organizations, and government. The Manager of Public Relations will report to the Assistant Vice President of Marketing & Communications.
Develop an overall media outreach plan for the College to promote key initiatives, news, and special events on a local, regional, and national level
Work with college leadership, including the Office of the President, to develop a strong institutional position in the press and significantly raise the College’s visibility
Develop annual, seasonal, and opportunistic PR strategies and plans, including messaging, strategic timing, channels, and tactics as part of broader integrated marketing efforts
Serve as first point of contact for all media inquiries, serving as spokesperson for the College or referring inquiries to senior College administrators for comment, consulting on and developing comments as necessary
Write press releases to issue College news and to promote College activities, including events
Place stories and opinion pieces in local, regional, and national media outlets
Actively pitch faculty and administrators as experts to the media; field requests from the media for such experts; support faculty media activities including editorial assistance as requested for opinion articles and outreach to media for placement; pitch stories on exceptional students, faculty, and alumni as appropriate
Monitor the media for mentions of Sarah Lawrence College and its people in order to share these news items publicly and inform the internal community
Manage the News & Events sections of the public website, posting press releases, writing headlines/blurbs for media mentions, and managing the public events calendar (determining which events are shared on the public site, working with organizers to obtain descriptions, etc.)
Help to lead issues/crisis protocols and response
Hire and supervise student worker(s) to contribute to writing efforts as well as promotion of events open to the public through local media and other off-campus communications vehicles
Consult on paid advertising opportunities with AVP
Community and Government Relations:
Promote the image and positive presence of the College in the local community
Coordinate with colleagues in the College who have relationships with community members and government officials to ensure a unified voice and message to these constituents
Maintain and build relationships with key government, cultural, educational, and organizational leaders in the city of Yonkers, village of Bronxville, county of Westchester, Hudson Valley region, and state of New York to advance College interests and identify opportunities for students, faculty, and administrators
Serve as liaison with neighborhood associations
Represent the College at local official and community events
Help organize recurring events including President’s annual community holiday party and community leader receptions; organize events as needed to build or maintain relationships with external groups or individuals
Supervise one direct report whose role is to grow the Friends of the College program and foster community relations
College Guides: Work closely with the Office of Admission to review submissions to college guides, with specific responsibility for narrative sections of surveys
Writing/editing: Develop talking points for President and other senior administrators for community activities; other miscellaneous writing assignments as needed
Bachelor's degree in public relations, communications, journalism, or relevant area of study; master’s degree preferred
Minimum of 5-7 years of experience in progressively senior management of communications or public relations; experience in higher education preferred
Significant experience developing and executing a consistent approach and framework across external communications efforts and channels with measurable results. Proven experience in crisis communications
Excellent writing skills including writing for the web, speaking points, press releases.
Ability to lead and work as part of a team including cross-functional teams. This is a hands-on, roll up your sleeves role. Everyone works together to achieve success.
Social media fluency and demonstrated experience using social media as part of an overall media/public relations strategy
Technical aptitude required to manage web content using a Content Management System such as Cascade Server or similar systems
Previous supervisory experience required
Ability to attend after hours events, deliver presentations, interact with senior officials and donors.
About Sarah Lawrence College
Sarah Lawrence is a prestigious, residential, coeducational liberal arts college. Founded in 1926 and consistently ranked among the leading liberal arts colleges in the country, Sarah Lawrence is known for its pioneering approach to education, rich history of impassioned intellectual and civic engagement, and vibrant, successful alumni. In close proximity to the unparalleled offerings of New York City, our historic campus is home to an inclusive, intellectually curious, and diverse community.Talented, creative students choose Sarah Lawrence for the opportunity to take charge of their education. In close collaboration with our dedicated, distinguished faculty, students create a rigorous, personalized course of study, conduct independent research, and connect a wide array of disciplines. They graduate knowing how to apply the knowledge, skills, and critical thinking necessary for life after college.