The Assistant Director is responsible for identifying potential news stories; pitching stories to national, state and regional media; connecting University sources with external media; developing strategies for media relations and issues management; writing and publishing news releases that promote the University, its students, faculty, alumni and research.
Assist in designing, creating and implementing media relations strategies and activities for assigned areas of the University that promote teaching, research and community service. Develop and implement communications strategies that highlight and promote achievements of the University, faculty, students, staff and alumni. Share strategies, pitch news, and write features, news articles and copy for release and for the University's publications, periodicals and Web site as assigned to support communications strategies and objectives. (25%). Respond to media requests in a timely manner, often under deadline pressure. Arrange interviews with faculty, staff and administrators as appropriate. Handle logistics for media; compile and maintain experts list to help reporters localize breaking news stories. Adapt to rapidly changing scenarios and priorities. (15%). Coordinate closely with the University's schools, colleges and administrative units in order to set media priorities, develop media opportunities, identify and develop story ideas, cultivate faculty experts, ensure consistency of overall messaging and avoid duplication of effort and resources. Independently cultivate collegial and productive relationships with senior administrators, vice presidents, deans, department chairs, external colleagues and others. Use journalistic and public relations skills to identify, prepare, publicize and produce news content that supports the University's mission. (15%). Cultivate mutually beneficial and trusting relationships with members of the local, regional, national and international media. Develop a well-rounded and saturated media presence locally and regionally, while placing particular emphasis on national media. Assist in long-term media placement planning to align story pitches with prominent editorial calendars and predictable news coverage cycles, such as broadcast ratings periods, etc. (15%). Assist in providing media monitoring/analytics reports for internal distribution and to inform university leadership, and archive external media stories for use in promoting the mission of the University. Archive and distribute daily news roundup for senior administrators and others. Update UT Arlington website with news and appropriate images to promote the University, its students, faculty, staff and alumni. (15%). Fulfill critical crisis communications roles, including preparation, training and participation in actual events. Work a demanding schedule, including after-hours and weekends, if required, during times of emergency or crisis. Assist Assistant Vice President, deans, department chairs, faculty and staff in planning news conferences as well as media coverage for special events. (15%). Performs other duties assigned.
KNOWLEDGE, SKILLSANDABILITIES: Competency in Microsoft Office programs. Multi-media skills, such as online publishing, social media, video, online photo presentation, etc. In-depth knowledge of communication strategies, tools, techniques, and technologies. Exceptional writing/editing skills – including development and editing along with ability to shape and improve content for multiple target audiences and repackage materials for multiple uses. Knowledge of news media practices.
Bachelor's degree required, preferably in journalism, communications, public relations, liberal arts, business or a related field. A minimum of five years of relevant communications experience, supported by a portfolio of writing and published/broadcast samples, is required. Background in news reporting, broadcast journalism, public relations or strategic communications. Exceptional oral and written communications talent and skill.
OTHERREQUIREMENTS: The position may require some presence and commitment before 8am, after 5pm, and on weekends, both on and off campus. Additionally, this position is designated as essential personnel under the University's crisis management plan, and there is a potential for significant and prolonged demands on time during times of crisis or emergency. Some local, regional, and national travel may be required for meetings, events, and conferences.
Bachelor's degree in journalism, communications, liberal arts, business, or a related field. Previous experience in higher education. Foreign language skills. Background in news reporting and broadcast journalism. Demonstrated positive, collegial and collaborative work style.
Applicants must include in their online resume the following information: 1) Employment history: name of company, period employed (from month/year to month/year), job title, summary of job duties and 2) Education: school name, degree type, and major.
UTA is an Equal Opportunity/Affirmative Action institution. Minorities, women, veterans and persons with disabilities are encouraged to apply. Additionally, the University prohibits discrimination in employment on the basis of sexual orientation. A criminal background check will be conducted on finalists. The UTA is a tobacco free campus.
Open Until Filled: No
Internal Number: 8419
About University of Texas at Arlington
The University of Texas at Arlington sets the standard for educational excellence in the thriving Dallas-Fort Worth metropolitan area and is one of the nation’s fastest-growing public research universities. With an enrollment of 38,000 on-campus students and an additional 15,000 online degree-seeking students, UTA is the second-largest institution in The University of Texas System. The University offers more than 180 bachelor’s, master’s, and doctoral degrees through 10 colleges and schools and is rising in stature through its commitment to transforming the lives of students, pushing the boundaries of knowledge, and serving a growing and diverse community. UTA has developed a strategic plan, “Bold Solutions, Global Impact” (http://www.uta.edu/strategicplan). Taking advantage of our unique location at the center of the fastest growing urban region in the U.S. and adjacency to the Dallas-Fort Worth International Airport, our vision is to be ‘The Model 21st Century Urban Research University’. To support this vision, our strategic plan focuses on four over-arching themes across the University: Health and the Human Condition, Sustainable Urban Communities, Global Environmental Impact, ...Data Driven Discovery and Knowledge Management. The College of Engineering is playing a critical role in the advancement of each of these themes. Our highly ranked academic programs attract the best and brightest scholars from around the world, and our faculty and students consistently receive national and international recognition for their accomplishments. U.S. News & World Report ranks UT Arlington fifth among national universities for undergraduate diversity, we are a designated Hispanic Serving Institution, and the Military Times recently named UTA as the best 4-year College for veterans in the state of Texas. The Chronicle of Higher Education ranks UT Arlington among the 20 fastest-growing public research universities in the United States over the last 10 years. With a population of 7 million, the Dallas-Fort Worth Metroplex is the fourth-largest urban area in the United States. It covers an area larger than the states of Rhode Island and Connecticut combined. The Metroplex is the economic and cultural hub of North Texas and has the 10th-largest gross metropolitan product in the world. Not only is it an exciting place to live and work, the Metroplex offers UT Arlington a host of unparalleled scholarly, research, and economic activity. UTA has been a catalyst for redevelopment and revitalization in the central business district of Arlington, establishing a true college town environment in downtown Arlington. UTA’s 20-acre, mixed-use College Park District provides new special events and student living space, restaurants, and parking as part of its broad-based initiative to generate and support economic activity at the city’s urban center. In addition, the University is expanding its footprint in both Fort Worth and Dallas and has plans to increase its global presence building on active partnerships led by the College of Business and the College of Nursing and Health Innovation in Central and South America, South East Asia and the Middle East. For more information on University of Texas at Arlington, visit: www.uta.edu