The News Content Specialist works closely with the Manager of Internal Communications to identify stories and write compelling content about the research and creative activity at all of IU's campuses — IU Bloomington, IUPUI, IU Northwest, IU Kokomo, IU South Bend, IU Southeast and IU East — as well as IUPUC and IU Fort Wayne, imprints of IUPUI in Columbus and Fort Wayne, respectively. This position works with colleagues throughout IU Communications, particularly: newsrooms at IU Bloomington and IUPUI and the Office of Creative Services, as well as communicators from IU's regional campuses. Among other categories, content produced by the Content Specialist includes stories on: events (creation or coordination of event previews/photo galleries/recaps/videos); spotlight features (on IU students, faculty, staff, alums and special guests/collaborators); international activity; centers and programs; research projects and funding opportunities; health and wellness; campus activities and initiatives; outreach programs and efforts and activity within schools and departments; and administrative news and human resources information from and for all IU campuses. The Content Specialist helps to oversee the editorial process for two IU faculty-staff e-newsletters: Inside IU (circulation ~76,000) and Inside IU Bloomington (circulation ~40,000). This position copy edits Inside IU and Inside IU Bloomington newsletter and website content, finds and sizes photos for newsletters and websites, and, loads stories into the Cascade content management system. This position will also assist in creating and scheduling social media posts on Twitter and Facebook, as well as tracking social metrics.
The News Content Specialist will also work closely with Senior and Communications Specialists/Content Strategists across the university’s newsroom, including:
To guide and execute communications strategies, campaigns and special media projects designed to engage internal and external audiences important to the university
Determine how best to publicize those stories to targeted audiences, which may include local, regional, national and international media
Consults with the Manager of Internal Communications on the creation of long-form news or feature stories and other packaged content; help foster a greater use of metrics to determine the most effective channels to deliver content to audiences; and contribute to work to enhance the IU and IU Bloomington newsroom websites and other communications platforms routinely used to tell the IU story.
REQUIRED: Bachelor's degree from an accredited institution and two years of professional experience in electronic and/or organizational communications. Ability to generate relevant, topical story ideas.
Possess a valid driver's license with the ability to be insured by Indiana University.
Strong writing, editing and communication skills, motivation to seek out and write interesting stories for an online audience and coordinate with photo/video teams on the creation of multimedia story packages, as well as shooting photo and video as needed. The Content Specialist will visit each of IU's regional campuses at least once each academic year, meeting with the marketing and communications departments at each campus to form and maintain relationships with collaborators across campus.
Microsoft Office programs (Word, Excel, PowerPoint), content management systems (e.g. Cascade, HTML coding, or similar).
Fluency with videography and photography. Writing, English, editing, communications, public relations or marketing background. Experience in the role of journalist, copy editor, writer or content manager.
Founded in 1820, Indiana University is the state’s public university system, comprised of two core campuses—IU-Bloomington and IUPUI—and six regional campuses located throughout the state. Combined, the total student population is more than 114,000 undergraduate, graduate and professional school students. IU is one of the largest employers in the state, with over 20,000 faculty and staff. Indiana University is an equal employment and affirmative action employer and a provider of ADA services. Diversity and inclusion remains a core commitment to IU’s mission to cultivate an educational environment that supports equal access, participation and representation on all of its campuses and that provides educational and career opportunities for all.