The associate director of advancement communications, reporting to the vice president for marketing and communications, is responsible for developing and executing advancement communications strategies. As the primary liaison between University Communications and the Office of Advancement, the associate director is lead writer and project manager for a variety of donor-related communications. The associate director also provides consultation and support for alumni and parent communications and engagement. Specific Responsibilities
Writing for print and digital formats in alignment with the university's brand.
Executing, tracking and managing the production of advancement communications projects, including creating content and working collaboratively with other staff.
Advising in the strategic development of and providing support for capital campaign and major gift communications, annual fund promotions, donor recognition, and parent and alumni mass communications.
Measuring the success of advancement communications through data and analytics.
Providing client support for social media initiatives, web content development and the management of multimedia (photography and video) assets.
Assisting with the budget management and expense tracking for donor, parent and alumni communications projects.
Supporting print publications, including Susquehanna Currents magazine, by providing story ideas, content and other assistance.
Knowledge, Skills, Abilities
An excellent writer, editor and proofreader, who possesses exceptional interpersonal communication skills—interviewing, speaking, listening and understanding.
A keen ear and mind for story ideas and an understanding of how to inspire alumni, donors and parents through compelling storytelling.
Strategic ability to tailor communications to diverse or targeted audiences.
Mission-driven, self-motivated, and dedicated to contributing to a team and being of service to colleagues and the institution broadly.
Command of the English language including meaning and spelling of words; rules of composition and grammar; and a strong understanding of Associated Press style.
Ability to set priorities and manage multiple projects simultaneously to meet deadlines.
Ability to utilize software systems, such as web content management, project management and photo management. Education Bachelor's degree in communications, English, journalism or a related field. Experience Minimum of three years of relevant experience in communications or marketing, preferably in a higher education or fundraising setting. Expertise and facility with results-oriented communications. Physical Demand Position requires the ability to stand or sit for extended periods of time, and the ability to move about the campus. Position requires the ability to talk and to hear instruction, and use a computer effectively. Position requires the ability to occasionally lift up to 10 pounds. Working conditions are most often indoors.
Experience Digital experience with e-marketing, social media, video and/or web communications is preferred. Experience with the iModules communications platform is a plus.
Benefits Eligible: Yes
Number of Months: 12 months
Full-Time/Part-Time: Full Time
Work Schedule: Administrative/Salaried
Quick link for posting: 1735
Internal Number: 1735
About Susquehanna University
Susquehanna University is a selective, residential liberal arts college in Pennsylvania that provides a solid foundation in the liberal arts and sciences.