Reporting to the director of media relations, the associate director of media relations will help manage the daily operations of the media relations team and handle senior-level initiatives for both the proactive and reactive media needs for the nation's first public university. This role works with colleagues in the Office of University Communications, University leaders and communications professionals in a fast-paced and busy office that handles a high volume of breaking news issues.
The person in this role will draft communications plans for large-scale promotion initiatives and guide the media relations team on developing strategies for their announcements. They will work with the director to determine storylines that best position the University as a world-class public research institution. They will also engage in issues management and make recommendations for working with the media.
In addition, the associate director will serve as a contact for members of the media. He or she will develop and maintain strong working relationships with subject matter experts across the campus and with journalists.
Ideal candidates will have strong experience pitching stories to media, writing materials for a variety of topics and developing communications plans. They will also have experience managing teams in situations that require flexibility and quick decision making. Proficiency in writing and AP style is required. Ability to manage budgets and work under tight deadlines is also preferred.
Education and Experience:
Bachelor’s degree and three years of experience in the area of assignment, of which at least one is supervisory or in a lead-worker capacity; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
The associate director of media relations must have the ability to keep current with changing priorities and developments within the department and the University. Must have thorough knowledge of and hands-on experience in media relations and communication of complex issues. Strong written and oral communications skills are essential. The ability to handle difficult situations and those that fall outside established procedures and guidelines.
Extensive experience working with national media outlets on behalf of large, complex organizations.
Eight or more years experience working in public relations for higher education, an agency, government or comparable setting. Experience with writing and journalism.
Experience creating and executing media campaigns preferred.
The University of North Carolina at Chapel Hill is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, race, national origin, religion, sex, sexual orientation, or status as a protected veteran.
Internal Number: 154096
About The University of North Carolina at Chapel Hill
Carolina rates among the nation’s great institutions of higher education, set on an historic and beautiful campus that celebrates all four seasons. Carolina’s students, faculty and staff come here from around the world, bringing varied cultural, racial and ethnic heritages that help make UNC-Chapel Hill a thriving intellectual center. We’re repeatedly ranked the nation’s best value in higher education for students seeking to earn a college degree – the University has garnered the top spot each time since the ranking’s launch in 1998.Whether you’ve just started your career, are new to academia or are a seasoned professional with assorted campus experiences to draw on, we hope you will find a great place at Carolina.