The Director of Strategic Marketing and Communications (DSMC) will develop and execute marketing and communication strategies that advance our mission and vision. We seek an innovative and collaborative candidate who will implement organizational efforts around strategic marketing and sub-brand strategy, public awareness, communications planning, and analytics – doing so within the established organizational framework and in partnership with the university's marketing and communications divisions. Our publication channels currently include websites, social media, digital platforms, print and graphic media, and multimedia.
The DSMC will develop a deep understanding of our services and audiences to create marketing and communications initiatives that disseminate key messages, working collaboratively across the Libraries and in partnership with Syracuse University's Marketing and Communications Division. They will act as a brand steward and strategic marketing champion for the Libraries, to tell our stories, promote our services, and build on the momentum created by our strategic plan. This professional will lead efforts to communicate our value proposition and elucidate how our people, places, collections and services support the needs of our users, create impactful outcomes, and drive student success and research excellence. The DSMC will be an expert writer comfortable with working across multiple platforms. The position is supported by a Communications Coordinator, a Libraries social media team, and by Syracuse University's Marketing and Communications Division.
Internal Number: 77555
About Syracuse University
Syracuse University is a place where talent, desire, and opportunity thrive. In 12 different schools and colleges that span the liberal arts and professional disciplines, students, faculty, and staff from diverse backgrounds come together to learn, create, and break boundaries.
The University is also a vital part of the community, providing services as well as being a leader in employee benefits, work-life and organizational development, training, student employment, staff relations, and workforce diversity.
Syracuse itself is located at the crossroads of New York State, and offers a lush landscape of seasons. From fun-filled summers in the Finger Lakes to snowy winters that thrill outdoor sports enthusiasts, the area truly has something for everyone.