PCBS SFM, LLC is actively searching for an experienced and talented individual for the Director of Marketing & Sponsorships role at Panama City Beach Sports Complex. Panama City Beach Sports Complex is a world-class complex that will open in the Summer of 2019. Located on 27 miles of beautiful beaches and warm water of the Gulf of Mexico the Panama City Beach Sports Complex will be one of the premier locations in the Southeast as a sports tourism destination. The Panama City Beach Sports Complex will boast up to thirteen (13) rectangular fields, 5 collegiate fields for baseball/softball and up to seventeen (17) youth sized baseball/softball fields. The fields are comprised of nine (9) synthetic turf and four (4) natural grass. The role is rewarding, the environment uplifting and the responsibility is critical to the community we serve. In addition to the outdoor complex Phase 2 may include an 8 court facility that will host basketball, volleyball and mat sports.
The Director of Events & Business Development will be responsible for the sales and execution of special events, programming and sporting events. Director of Events & Business Development will also work closely with other departments to manage staff scheduling and training. This position and the General Manager have the primary responsibility for generating revenue at the Panama City Beach Sports Complex.
Primary responsibilities will include, but are not limited to the following:
Event development and primary contact for all events after they have been contracted
Determines annual and gross-profit plans by forecasting and developing annual sales quotas for programs; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand
Accomplishes objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans
Identifies marketing opportunities by identifying consumer requirements; defining the market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share
Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development
Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities
Provides information by collecting, analyzing, and summarizing data and trends
Protects organization's value by keeping information confidential
Accomplishes human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures
Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations
Serve as Manager-On-Duty ("MOD") at certain key events
Participation in planning/strategic meetings
Work with finance department to track and report profitability
Development of operational Key Performance Indicator (KPI) reports
Various other duties as required
A bachelor's degree in recreation, sports management, or related field
3-5 years experience in recreation, sports management, events, or sales
A database of prospective businesses in Alabama and the Mid-South that would have the need for space at a multi-facility complex.
Proven experience in youth sports, trade shows, consumer shows and convention sales for revenue in excess of 2 million dollars annually
Proven experience in contract negotiations, event creation, and planning
Experience with understanding hotel rebates and strategic partnerships between hotels, CVB, and venue
Must have excellent interpersonal, problem solving, and negotiating skills
Must have excellent verbal and written communication skills
Must have excellent computer skills, including Word, Excel, PowerPoint, etc.
Must be able to work flexible schedules including weekends, nights, and holidays
Prior responsibility in P&L management and budget oversight
All other duties assigned by management
Minimal intermittent travel as needed to various trade shows, networking events, and corporate events
WORKING CONDITIONS AND PHYSICAL DEMANDS
Must be able to lift 20 pounds waist high
Will be required to sit for extended periods of time operating a computer
Will be required to conduct venue tours to prospective clients
Office environment has intermittent noise, normal in nature
About Sports Facilities Management, LLC
Sports Facilities Management, LLC (“SFM”) and its affiliated company Sports Facilities Advisory, LLC (“SFA”) (www.sportadvisory.com) are the leading resource for those seeking to plan, manage, and optimize sports, recreation, event, and entertainment centers. SFM is engaged to manage the day-to-day operations of world-class, community-focused sports and recreation centers, sports tourism and event-focused sports and recreation destinations, and sports and entertainment complexes throughout the world. Joining the SFA and SFM family is a commitment to join us in our mission to improve the health and economic vitality of the communities we serve. Collectively, our facilities have hosted more than 50 million visits in the past several years and our portfolio is growing rapidly.