The Content Marketing Producer is responsible for writing and editing compelling digital and social media copy that attracts, engages, and supports prospective undergraduate and graduate students at every stage of the marketing funnel—from awareness to application.
The ideal candidate is motivated by a desire to understand the challenges and opportunities facing our diverse enrollment audiences, and develops content that informs and inspires each segment. The Content Marketing Producer will produce content in a voice that's consistent with Northeastern University's brand guidelines, while also adapting the tone based on the audience he or she is tasked with targeting. A successful candidate is well-versed in search engine optimization best practices, and creates accurate, keyword-rich, actionable blog content that delivers results he or she knows how to track, analyze, and optimize on. Candidates should be comfortable conceiving and writing digital content in a variety of other formats—from in-depth, well-researched e-books to succinct, attention-grabbing social media updates.
The ideal candidate is proactive, detail-oriented, deadline-driven, and collaborative. He or she works with our marketing and creative teams, as well as key stakeholders and subject matter experts, to strategize how best we can tell the Northeastern story.
What you'll do:
- Work with the Senior Content Marketing Manager to maintain a robust editorial calendar and execute on content marketing initiatives. - Edit and publish contributed content from a team of freelance writers. - Write compelling, on-brand digital content, including blog articles, e-books, social media content, email copy, and website copy as needed. - Interview subject matter experts and turn insights into compelling brand stories. - Proactively identify opportunities for new content and promotion strategies based on the academic calendar, current events, and ongoing marketing campaigns.
You should have: - Bachelor's degree in communications, marketing, or related field required - 3-5 years of experience in content marketing, copywriting, or journalism - Exceptional writing, editing, and storytelling skills across multiple platforms - A portfolio of previous work demonstrating writing and marketing abilities - Familiarity with SEO best practices and Google Analytics - Knowledge of content management systems (WordPress) - In-depth knowledge of social media platforms, analytics, and marketing strategies is a plus
Requisition Number: STFR005105
Internal Number: 58631
About Northeastern University
Founded in 1898, Northeastern University is a private research university located in the heart of Boston. Northeastern is a leader in worldwide experiential learning, urban engagement, and interdisciplinary research that meets global and societal needs. Our broad mix of experience-based education programs?our signature cooperative education program, as well as student research, service learning, and global learning?build the connections that enable students to transform their lives. The University offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools.