The Director of Digital Engagement has strategic oversight of The New School's branded social media channels and audience engagement. Housed within The New School's Marketing & Communication team, the position reports to the Associate Vice President, Strategic Marketing.
As an expert on developments and user behavior in the digital landscape who is able to articulate those opportunities and challenges in a broader marketing context, the Director shepherds digital engagement initiatives that have progressive, substantive impact on the university's marketing and business goals. S/he crafts strategies within a comprehensive marketing plan and is adept at creating and deploying messaging and experiences that generate curiosity about The New School, build understanding and drive engagement with the university and its colleges. Collaborating regularly with marketing colleagues, Admission staff, other stakeholders across the university, and external partners, the Director creates a presence in social media and other digital channels/platforms that presents the dynamic, polyphonic nature of The New School in an affirming light, builds audience, drives awareness, and promotes community and affinity. S/he cultivates a distinct brand voice and uses deep understanding of Facebook, Twitter, YouTube, Instagram, Snapchat, Medium and other popular and emerging digital and social media to drive discussion and sharing (online and off), and to encourage participation of New School students in a best-in-class online community.
DIGITALENGAGEMENTSTRATEGY ●Designs and directs an annual digital engagement strategy and tactical plan informed by annual strategic marketing goals, fully integrated with all other marketing elements, and outlining prioritized audiences and messaging: ○Creates, researches, and manages strategy to reach and engage key opinion formers and influencers (e.g. prospective parents, cultural influencers, prospective employers) ○Develops and executes strategy to amplify the work of faculty and other university leaders in thematic areas that reflect the university's mission and values ○Develops strategy for The New School's Centennial celebration that builds community and strengthen engagement across the university's social media platforms ●Provides leadership on how The New School should innovate and evolve within the digital space. Directs efforts in competitive and market intelligence and provides ongoing analysis and reporting ●Works closely with peers in Strategic Marketing team (Brand Marketing, PR, Public Programs), the Digital Content team, and media agency to execute integrated branded initiatives and programs that further marketing objectives and support university goals ●Meets regularly with the Director, Admission Communications and Director, Academic Program Marketing in order to be integral in accomplishing the goals of Strategic Enrollment Management
PLATFORM + COMMUNITYMANAGEMENT ●Oversees all central (
Internal Number: 16841
About The New School
The New School, a leading university in downtown New York City, offers degree and nondegree academic programs in design, the social sciences, the liberal arts, management, the arts, and media. Students benefit from small classes, superior resources, and renowned faculty members who practice what they teach. Continuing education courses and public programs place the university at the center of New York’s cultural and intellectual life.