The Cornell SC Johnson College of Business is seeking an Executive Director of Communications in the school of Marketing and Management Communication.
The Cornell SC Johnson College of Business is comprised of the university's three accredited business schools: The School of Hotel Administration, the Charles H. Dyson School of Applied Economics and Management, and the Samuel Curtis Johnson Graduate School of Management. The College delivers undergraduate, graduate, and professional business programs creating a collaborative, comprehensive business management program that incorporates the excellence of all three schools. The Cornell SC Johnson College of Business is one of the most comprehensive business schools in the nation, with 145 research faculty and nearly 2,900 undergraduate, professional, and graduate students. The Cornell SC Johnson College of Business has a collection of areas of expertise not found in any other leading institution and an unparalleled resource base from which to draw—both within the Cornell SC Johnson College of Business and within Cornell (including Cornell Tech).
The Executive Director of Communications oversees the integrated communications function at the Cornell SC Johnson College of Business. Reporting to the Associate Dean for Marketing and Communications/CMO, the Executive Director will work closely with Marketing and Communications staff as well as school deans and directors to develop strategic direction for all areas of communications. The role oversees content development and execution in areas including the website, public relations, social media, promoting faculty thought leadership, and internal communications. This person and his/her team will create and disseminate content that is meaningful, relevant, and compelling to engage in a sophisticated and global audience of internal and external constituents including prospective and current students, alumni, donors, corporate partners and media.
Working in partnership with the Associate Dean and other members of Marketing leadership, develop an integrated communications strategy including public relations, editorial, and social media to ensure an integrated approach that aligns with objectives and is consistent across all platforms.
Provide positive, effective, and highly visible leadership to a team of communications professionals, including writers, editors, and project managers by providing strong strategic vision along with executional parameters.
Strategize and partner with the school deans and directors to develop and oversee Communication plans for the schools within the College.
As part of the Marketing leadership team, contribute to building and maintaining the brand in the digital space by driving exposure, influence, and engagement through the development and execution of a strong social media strategy and presence.
Working in conjunction with the Marketing team, utilize paid, owned and earned media to achieve program and brand objectives. Utilize data analytics to monitor and evaluate effectiveness; develop metrics to measure success.
Direct the development of innovative new communications programs that are consistent with the brand promise, vision, and position; evaluate and assess their effectiveness; monitor brand promise and preserve and protect the integrity of the brand.
Responsible for creating strategic content to support program objectives and outcomes, e.g., enrollment goals, including developing, aligning, and implementing strategic messaging for targeted audiences.
Along with the Director of Public Relations, maintain relationships with key journalists and bloggers in print and digital media. Position college faculty as experts and thought leaders.
Oversee the development and distribution of content and storytelling in multiple formats including school magazines, newsletters, website, blogs, and brochures. Ensure final copy is of high quality with a consistent brand look and feel.
Enable change within the department by sharing vision and expectations; ensure team has necessary skills, tools and information to succeed. Maintain a high-performance culture where team members feel empowered to innovate to achieve results.
Maintain a strong relationship with central university communications as well as college leadership. Advise college and school deans on internal and external communications issues. Act as an internal expert and consultant to leadership in matters related to communications and public relations.
Manage the Communications team and provide opportunities for professional growth through ongoing performance feedback, coaching, and skills development; recruit new staff members as needed.
Keep abreast of important trends and leading edge techniques in the marketing and communications industry and incorporate best practices, particularly as it applies to higher education.
No visa sponsorship is available for this position.
Ten or more years of experience in Strategic Communications, including significant experience in the digital space. Bachelor's degree in communications, marketing, journalism or related field.
Demonstrated knowledge of public relations, social media, blogging, website content development, and branding. Working familiarity with relevant data analytics and other tools for decision-making (Google Analytics, SEO).
Demonstrated success in development and execution of content strategy plans and programs.
Experience in leading a team of professionals including content creators and project managers.
Prior experience in a fast-paced, complex organization with multiple constituents.
An accomplished juggler, who has the ability to keep multiple projects moving forward simultaneously, while anticipating the future.
Expert communications skills (oral and written), strong writer and editor; proven experience in working with and advising people in high-level positions.
Proven expertise as both a strategic thinker and a project manager with a keen ability to synchronize the two.
Team player; ability to work collaboratively with others; good listener. Someone who has high energy/drive, a relentlessly positive attitude, and is results oriented.
Able to make decisions confidently and quickly with appropriate amount of information; can bring accountability to the team.
Able to deliver in this role as it exists today, as well as make significant contributions in the future.
Master's degree in communications, marketing, journalism or related field.
Please do not apply through the Cornell Careers Site. If interested, please submit your resume and cover letter by emailing firstname.lastname@example.org with ‘Cornell SC Johnson College of Business’ in the Subject Line.
University Job Title:
Communication Mgr II
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