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Job Title:
Marketing Specialist 3 (7552U) #25780
Job ID:
25780
Location:
Main Campus-Berkeley
Full/Part Time:
Full-Time
Regular/Temporary:
Regular
Department
Student Affairs Immed Off
About Berkeley
The University of California, Berkeley, is one of the world's most iconic teaching and research institutions. Since 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world. Berkeley's culture of openness, freedom and acceptanceacademic and artistic, political and culturalmake it a very special place for students, faculty and staff.
Berkeley is committed to hiring and developing staff who want to work in a high performing culture that supports the outstanding work of our faculty and students. In deciding whether to apply for a staff position at Berkeley, candidates are strongly encouraged to consider the alignment of the Berkeley Workplace Culture with their potential for success at http://jobs.berkeley.edu/why-berkeley.html.
Application Review Date
The First Review Date for this job is: October 16, 2018
For full consideration, please submit materials by November 15, 2018
Departmental Overview
STUDENT AFFAIRS OVERVIEW:
The Division of Student Affairs at UC Berkeley is the gateway to all aspects of the student experience. From recruiting and enrolling; to feeding and housing; to leadership and development opportunities we put Berkeley's students first. We pride ourselves on our culture of care and the services we provide to students throughout their university journey. Our commitment to access, service, and engagement is helping to shape the lives of tomorrow's leaders. To learn more about the culture of UC Berkeley Student Affairs, please visit: http://sa.berkeley.edu/gobig/staff
For more information about the Division, please visit http://sa.berkeley.edu/we-are-student-affairs
BUSINESS DEVELOPMENT DEPARTMENTAL OVERVIEW:
The Student Affairs Business Development Team is charged with creating a business infrastructure that will maximize current revenue potential, drive growth and new revenue opportunities, develop and maintain strategic campus and community partnerships, and add measurable value to the student experience.
We are looking for a dynamic team member who embodies our aspirational culture to join a great workplace where staff trust the people they work with, take pride in what they do, and feel a sense of community in support of the student experience.
Responsibilities
This position supports the Student Affairs Business Development team and will provide direct project support in all aspects of the revenue generation model that includes large scale events, social and digital media campaigns, eSports programming and cause related marketing projects.
The incumbent will be involved in the analysis of identified constituencies/audiences and the development of programs, services, and outreach to meet identified needs and influence public perception. As the project specialist for this team, the incumbent will help the team identify opportunities, develop plans, navigate obstacles, and support program execution in effort to bring Student Affairs revenue-generating development opportunities to fruition.
Business Development projects are often complex and executed under tight deadlines and have far-reaching consequences for Divisional budget and programs. Various business development and partnership approaches are required and innovation and creativity must be applied to stay abreast of ever changing market trends, UC policy, and established precedent.
An important factor in the success of this role will be the ability to manage complex projects supporting the goals of establishing potential sponsorships/partnerships and revenue growth opportunities across the division. The ideal candidate will be experienced in managing innovative change, often without a road map, in an evolving marketplace.
Equally important is the ability to conduct ongoing research to identify the behavioral and consumer lifestyle habits and trends of generational markets including the undergraduate and graduate student populations.
The successful incumbent will have demonstrated experience and an a willingness to keep current with the lifestyle consumer and programmatic trends, marketing and social and digital media best practices as well as have the ability to understand campus policies and procedures. They will demonstrate good judgment in selecting methods and techniques for obtaining solutions and operate collaboratively in concept planning, project definition and feasibility phases of major projects.
Required Qualifications
Strong knowledge of marketing mediums and funding sources.
Strong knowledge of communication principles, media, and marketing techniques.
Strong visual communication skills
Strong interpersonal communication and political acumen skills.
Strong analytical and written communication skills to prepare a variety of correspondence, reports, policies and procedures, sales documents, contracts, and training documents.
Strong knowledge of application and use of statistics and research practices in developing marketing strategies.
Strong project management skills
Ability to gain knowledge of the campus, including its achievements, mission, vision, goals,
Strong skills in event and media activities management.
Skill in mentoring less experienced staff.
Ability to exercise independent judgment; relies on experience, knowledge, skills and abilities to make sound decisions
Skills to work under pressure of multiple deadlines in a stressful environment to meet project deadlines within budget.
Ability to use discretion and maintain confidentiality.
Preferred Qualifications
Project management experience in sales and marketing or business development
Salary & Benefits
Salary is commensurate with experience. Hiring range up to $75,000/annually.
For information on the comprehensive benefits package offered by the University visit:
http://ucnet.universityofcalifornia.edu/compensation-and-benefits/index.html
How to Apply
Please submit your cover letter and resume as a single attachment when applying.
Conviction History Background
This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities. The University reserves the right to make employment contingent upon successful completion of the background check.
Equal Employment Opportunity
The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. For more information about your rights as an applicant see: http://www.eeoc.gov/employers/upload/poster_screen_reader_optimized.pdf
For the complete University of California nondiscrimination and affirmative action policy see:
http://policy.ucop.edu/doc/4000376/NondiscrimAffirmAct
To Apply, visit:
https://jobsprod.is.berkeley.edu/psp/jobsprod/EMPLOYEE/HRMS/c/HRS_HRAM.HRS_CE.GBL?Page=HRS_CE_JOB_DTL&Action=A&JobOpeningId=25780&SiteId=1&PostingSeq=1
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