Develop and execute more than 20 journal marketing plans annually, with guidance from the Associate Marketing Director
Collaborate with publishers, journal office partners, and the Associate Marketing Director to identify a journalâ™s communications needs, which may include driving submissions, increasing usage, improving circulation, or earning publicity.
Recommend and implement the most effective marketing strategies for achieving a journalâ™s communications goals.
Manage journal marketing budgets, including the selection and submission of allocations and timely reconciliation.
Manage journal-specific publicity activities, including hiring freelance writers, article recommendations, press release distribution, and media list maintenance.
Plan representation at conferences to ensure journals reach the appropriate academic audiences.
Travel to, and represent the Journals Division and the Press at academic conference exhibits.
Coordinate with the Senior Marketing Analyst to report on key marketing metrics and activities for ad hoc and annual reports.
Manage external print, design, and promotional vendors to ensure timely and accurate delivery of marketing material.
Collaborate with the Books Division to recommend and execute cross-promotional activities.
Perform web updates using a content management system or basic html.
Complete basic graphic design tasks for marketing material updates.
Create and distribute mass marketing emails.
Event and reception planning.
Provide leadership for the Divisionâ™s social media presence. This includes managing posting schedules, reporting on performance across platforms, evaluating and recommending social media software, developing social media guides for the Divisionâ™s publishing partners, working with the Marketing department to write posts that resonate with an academic audience, and staying current on social media best practices.
Serve as an expert in web updates for the Journals Divisionâ™s non-editorial content webpages, including building new sites, consulting on new web initiatives, troubleshooting bugs, understanding the scope of problems both site-wide and in small details and nuance, and managing tickets with the site vendor.
Manage a student worker.
Develops one or more of the following marketing functions: marketing communications and advertising, web blogs or other digital marketing, and market research. Reviews and updates marketing infrastructure which may include one or more database systems, the intranet, and external web sites.
May assist managing relationships with external sales agencies.
May participate in developing new products and services, and determining new markets. Acts as a resource for and trains lower level marketing staff. May attend trade shows as needed.
Performs other related work as needed.
Preferred Qualifications
Education:
Bachelor's degree.
Experience:
A minimum of five years of related experience. Â Â
Experience in marketing directly related to scholarly publications or higher education.
Technical Knowledge or Skills:
Microsoft office.
Budget management.
Social media marketing.
Email marketing.
Intermediate web editing skills, including html, WYSIWYG, and CSS.
Intermediate graphic design knowledge.
Knowledge of database, word processing, and spreadsheet software.
Preferred Competencies
Excellent verbal and written communication skills.
Creativity.
Interpersonal skills.
Attention to detail.
Organizational skills.
Respond quickly and appropriately to emails and queries.
Maintain confidentiality.
Work as part of a team.
Ability to work independently with a high degree of initiative .
Work on multiple projects simultaneously, set priorities, and meet deadlines.
Manage stressful situations.
Represent organizations positively to internal and external clients.
Ability to travel.
Set up and break down exhibits at academic conferences.
Application Documents
Resume (Required)
Cover Letter (Preferred)
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