Reporting to the director of marketing and communications, the public relations manager is a member of the Marketing and Public Relations Department and works with the Operations, Education and Development departments to effectively communicate and support the artistic and educational missions of Pacific Symphony. This position oversees up to two public relations interns.
Anticipate written communications needs and assign freelance writers as needed.
Assist in writing and proofreading copy (press releases, media advisories, etc.) to promote concerts, education programs and special events.
Interview guest artists, staff and community members for quotations and to gather information.
Create and maintain media lists and proactively look for new publications and media contacts.
Distribute press releases and provide follow-up to secure stories and reviews.
Coordinate interviews between media and guest artists, staff and musicians. Respond to photo requests and media inquiries.
Monitor media coverage and send reports to staff.
Assemble press kits and greet media at concerts and special events.
SOCIAL AND DIGITAL MEDIA
Manage social media campaigns and day-to-day planning and scheduling of content to promote concerts, education program and classical music.
Consistently stay on top of social trends and evaluate/modify social media approach.
Work with director of sales and marketing manager to execute advertising on social media platforms.
Assist in updating all non-ticket related web content (press room, bios, program descriptions, etc.).
Anticipate photography needs and coordinate scheduling/booking of photographers.
Create shot lists and direct photographers in obtaining photographs at concerts, education programs and special events.
Organize and maintain photo and digital assets.
Use Photoshop and other photo applications to edit, resize and design collages for social media.
Work with director of marketing and communications to determine content outlines for the Winter and Summer concert seasons.
Collect and edit program copy and photos from multiple departments and freelance writers.
Work closely with freelance graphic designers to design layout and program book covers.
Coordinate proofing passes and printing schedule for concert programs.
Manage content, design and coordination of additional programs and inserts as needed.
Collect programs from concert hall and manage program archives.
Staff Welcome Table/Renewal Tables at concerts, as assigned.
Participate in Marketing and Editorial meetings.
Respond to staff requests for photos/scan needs/bios/other.
Complete special projects, as they arise.
Perform other duties, as assigned.
Demonstrated skill in managing multiple priorities and competing deadlines with a high attention to detail.
Some knowledge of/appreciation for classical music and an interest in a career in the non-profit arts highly regarded. Experience in arts organizations and/or other non-profit organizations a plus.
Solid copy-editing and proofreading skills, with knowledge of AP style.
Substantial experience writing in different styles, for differing audiences.
At least two years of public relations experience.
Familiarity with Adobe Creative Suite, Dreamweaver and Microsoft Office products.
Experience with social media marketing and knowledge of best-practice procedures.
Ability to work some nights/weekends as assigned.
Bachelor’s degree in public relations, journalism, marketing or communications.
Founded in 1978, Pacific Symphony enriches the human spirit through superior performances of classical and symphonic music. The Symphony is located in Orange County, California's second most populous county, boasting a rich arts tradition strongly supported by an engaged public. The region is a major tourism area and business hub. For twenty-six consecutive years the Symphony has balanced its o...perating budget of nearly $20 million and has no accumulated debt. It has eighty-eight regular members of the orchestra, and employs an administrative staff of approximately fifty.
Pacific Symphony is a highly dynamic and innovative organization, led artistically by Music Director Carl St.Clair and operationally by President John Forsyte. It presents more than 100 concerts annually and serves 250,000 community members each year. The Symphony is nationally and internationally recognized for performance excellence, strong community engagement through education and other programming and for commissioned new works by contemporary composers. Pacific Symphony twice received prestigious ASCAP Awards for Adventuresome Programming. Pacific Symphony's Class Act elementary school enrichment program has been honored by the National Endowment for the Arts.
Resident for much of the year at the renowned Renée and Henry Segerstrom Concert Hall, the Symphony also presents an outdoor summer series at Pacific Amphitheatre. In the 2016-17 season, Music Director Carl St.Clair is celebrating his 27th season with Pacific Symphony, while Principal Pops Conductor Richard Kaufman is celebrating his 26th season leading the Pops series.