Senior Communications Specialist - 74706
Description Note: Not all unique aspects of the job are covered by this job description
Directs the development and implementation of marketing initiatives for high impact offerings, enabling programs, services, events and/or products to meet business objectives. May negotiate vendor relationships. Identify and implement process improvements. Direct cross-functional collaboration across the organization.
University Human Resources is a business unit at Stanford that includes several departments with employment-related services, programs and plans to support all employees (and official retirees). HR Communications manages the breadth of communications with many target audiences, including prospective employees, faculty, staff, retirees, many internal HR partners, and employees who are managers. The Sr. Communications Specialist is an integral member of the small but highly impactful HR Communications team, and your skills will be immediately utilized as we manage five websites, create employee and retiree newsletters each month, develop key messaging about important topics that frame the employee experience, manage the employee Facebook page, and put on employee connection events that are part of the Cardinal at Work identity. Your role will be to develop communication plans, write articles/emails/digital/web content, develop video scripts, execute communications across all channels, and partner with our internal stakeholders who collaborate with us to get the word out to our target audiences. Previous experience with employee communications is desired. Ability to plan and manage complex projects is required.
Note: Demonstration of your talents in communication planning and communication project management is required if you are selected for an initial interview; an online or print portfolio is required if you are invited to a second interview.
Develop, manage and execute strategic marketing plans/programs to meet business objectives.
Create and manage the execution of integrated communication strategy which leverages the brand strategy, incorporating appropriate channels (i.e., web, print, email, online).
Define and conduct market research, including employee surveys, competitive benchmarking, identification of market opportunities, and campaign/program/service/event analysis. Use the results to make strategic decisions.
Develop and execute marketing plans across the organization and/or university to educate and influence stakeholders.
Build partnerships with other school, department, product, service, program, and event and/or channel managers.
May oversee event management to support marketing objectives.
Manage internal client areas, as well as key vendor and consultant relationships.
Scope and manage project/program budget(s).
May oversee interns and other contingent staff; provide staff training.
* Other duties may also be assigned
Qualifications MINIMUM REQUIREMENTS:
Education & Experience:
Bachelor's degree and eight years of relevant experience; or a combination of education and relevant experience.
Knowledge, Skills and Abilities:
Demonstrated ability to work effectively with senior leaders.
Extensive knowledge of strategic analysis, customer segmentation strategies and business and marketing planning.
Demonstrated experience in integrated marketing strategy and execution across channels including digital; and print.
Demonstrated application of market research and data analysis.
Excellent project manager with the ability to manage multiple projects simultaneously.
Excellent written and oral communication and presentation skills.
Demonstrated experience presenting to senior management.
Certifications and Licenses:
Constantly perform desk-based computer tasks.
Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.
Occasionally grasp forcefully, writing by hand.
Rarely sort/file paperwork.
* - Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of his or her job.
Occasional work on evenings and weekends.
Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.
Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University's Administrative Guide, http://adminguide.stanford.edu.
Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.
Location: Human Resources Services
Job Code: 4894