Title: Public Relations Manager
Department: Public Relations
Reports to: Vice President, Communications
Supervisor to: PR and Communication Interns
The Public Relations Manager works in collaboration with the VP Communications on all public relations activities of The Philadelphia Orchestra to strategically advance The Philadelphia Orchestra Association’s public image through multiple outlets and to support ticket sales and fundraising efforts. Key areas of responsibility include development of a comprehensive, integrated external public relations plan, day-to-day relationships with the media, departmental and institutional writing, and assisting in overseeing the day-to-day activities of the PR department.
The Public Relations Manager works as part of a team to obtain local, national, and international media coverage for performances at the Kimmel Center for the Performing Arts, Neighborhood Concerts, national and international tours, Collaborative Learning programs, development and sponsor activities, and recordings and other electronic media projects, among other organizational initiatives. Additionally, the Public Relations Manager plays a key liaison role with venue partners The Mann Center for the Performing Arts, Saratoga Performing Arts Center, and Bravo! Vail Music Festival, including traveling with the Orchestra.
Work with the VP Communications in the development of comprehensive public relations plans designed to achieve the strategic goals of the organization and ensure implementation of plans within department.
Develop and maintain relationships with a wide range of local and national media; monitor press coverage for story ideas, publicity opportunities, industry trends, and press contacts; assist Development staff with society press.
Plan, pitch, and place stories in local, national, and international media outlets.
Publicize and promote The Philadelphia Orchestra, artistic leadership, and musicians. Develop relationships with musicians and guest artists’ representatives to maximize publicity possibilities; arrange media interviews with guest artists and Orchestra musicians.
Maintain a comprehensive writing schedule; write news releases and alerts, newsletter copy, biographies, articles, letters, and other institutional materials.
Planning and executing Facebook, Twitter, and Instagram initiatives, including developing the Orchestra's social media strategy and content.
Represent the PR department at external partner meetings and internal organizational project meetings.
Provide leadership for and participate in PR concert duty rotation including managing photographers and greeting media.
Maintaining updated internal PR database of media contacts, and ensuring the accuracy and timeliness of the data.
Oversee the daily clips and press tracking process.
Manage press tickets.
Coordinate hiring and supervision of department interns.
Other duties as assigned.
Bachelor’s degree in music, liberal arts, public relations, or communications required. Knowledge of classical music repertoire required. Three to five years’ professional experience in public relations with no fewer than two years in the classical music and performing arts industry. Equivalent combination of education/training and experience may be considered.
Minimum of three substantive, diverse writing samples required.
Outstanding writing skills required.
Excellent interpersonal, critical thinking, written, verbal communications with the ability to function at a high level of productivity in a fast-paced, high energy environment.
High level of proficiency in all aspects of MS Office.
Ability to work in fast-paced, high energy environment and manage multiple projects simultaneously.
Proficient editing skills.
Proven supervisory skills.
Background in classical music
Demonstrated track record in media relations.
Attention to detail.
Ability to work as part of a team.
Travel required for summer residencies
Routine for office environment. The employee will be required to perform the essential functions of the job during evening and weekend concerts and other media events. Domestic and International travel required; must possess valid passport.