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Department: 081001 - University Communications
Location: Raleigh, NC
Essential Job Duties:
This is a highly visible position in that the Social Media Specialist is charged with developing and managing the online presence and reputation of the Poole College of Management (PCOM) to include the Jenkins MBA Program. The position is responsible for producing original content to be utilized across various platforms including social media, video, and web. The Social Media Specialist will strategize methods for determining the target audience, increasing visibility with that audience, and utlizing digital methods to enhance recruitment efforts within the college. The ideal candidate plays a critical role in expanding PCOM’s online presence, engaging key audiences while building distribution channels for our content. In line with the university's brand platform and in collaboration with larger departmental efforts, the position is responsible for developing and overseeing the execution of strategic social media and digital initiatives for the Poole College of Management and Jenkins MBA Program.
The position is a key part of a strategic web unit that defines and evolves the university's online presence. The position will report to the Social Media Director and dotted line report to the Director of Communications in Poole College of Management.
Other duties as assigned.
Bachelor’s degree in a discipline related to the area of assignment; or an equivalent combination of training and experience.
All degrees must be received from appropriately accredited institutions.
In-depth knowledge and understanding of all social media channels and their audiences and the ability to develop targeted messages to engage them
Strong interpersonal skills which promote collaboration and productivity
Excellent oral and written communication skills which effectively convey and receive messages in person as well as via phone, email, and social media
Must be able to establish and maintain relationships with external and internal audiences
Headline-writing and caption-writing skills
Ability to meet tight deadlines and respond appropriately to time-sensitive issues. Must be able to manage multiple projects and prioritize workload
Professional experience producing graphics and multimedia content
Professional experience managing and analyzing metrics
Professional experience managing social media advertising campaigns
Professional experience writing blogs and feature stories for web and/or print
Professional understanding of WordPress
Knowledge of Associated Press editorial style
Must be able to work in a team environment, yet independently produce all content and deliverables
Graduation from a four-year college or university preferably with a major in Journalism, Communications or English or a directly related field and at least 2 years of marketing/ communications experience in a professional setting managing social media engagement as the primary method of constituent engagement.
Strong project management and organizational skills.
Experience with higher education content a plus and/or B2C experience.
2+ years of experience producing graphics and multimedia content
2+ years' experience managing and analyzing metrics
2+ years of experience managing social media advertising campaigns
2+ years of experience writing blog and feature stories for web and/or print
Required license or certification:
Position Number: 00105527
NC State University is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, gender identity, age, sexual orientation, genetic information, status as an individual with a disability, or status as a protected veteran.
Individuals with disabilities requiring disability-related accommodations in the application and interview process, please call 919-515-3148. Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. If highest degree is from an institution outside of the U.S., final candidates are required to have their degree verified at www.wes.org. Degree must be obtained prior to start date.
NC State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.
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