Job Requisition Number: 25969. University Development and Alumni Relations, formerly named University Relations, increases support for and enhances knowledge of UC Berkeley through communications, public outreach, and fundraising. The department is responsible for centralized fundraising and donor engagement, and works to strengthen unit development offices by consulting and partnering with campus fundraisers. University Development and Alumni Relations also handles a range of central activities and services encompassing events, communications, stewardship, prospect development, gift management, database management, and more.
Works with the Annual Programs team to manage and implement online fundraising strategies, which includes increasing digital giving and Berkeley’s online presence. Strategizes and implements new and existing fundraising campaigns. Helps plan and implement donor and alumni segmentation, monthly giving, and other special campaigns. Manages a social media content and advertising program to increase online donations. Monitors trends in digital fundraising and new technologies to increase contributions and engagement to Berkeley. Assists with email campaigns, crowdfunding, texting, and other Annual Program duties, as needed.
•Plans, schedules, and implements fundraising and alumni engagement projects and programs, including specific fundraising programs such as annual fund and unit email solicitations,crowdfunding campaigns, and other digital campaigns such as Big Give. •Provides analysis and information of complex results or activities, and makes recommendations to upper management for program changes or development of new programs as required, testing new when possible. •Participates in short and long-range strategic planning. •Develops strategies within existing policy guidelines. •Assists in detailed planning of annual solicitation programs, which may include special campaigns. •Provide ongoing education and insight in the latest trends of the digital landscape, making recommendations on new technology to strategically implement. •Ensures that predetermined fundraising goals are met by tracking results.•Bachelor's degree in related area and/or equivalent experience/training •Thorough working knowledge and understanding of fundraising, donor relations and public relations concepts, principles, techniques, procedures and practices. •Thorough working knowledge of the campus, including its vision, mission, goals, objectives, achievements and infrastructure. •Thorough knowledge of applicable laws, rules, regulations, policies, et cetera. •Thorough written, oral and interpersonal communication skills, including political acumen, to build and maintain effective working relationship at all organizational levels and with outside constituencies. •Thorough analytical and critical thinking skills, including skill in creative and effective decision-making and problem identification/avoidance/resolution. •Thorough project management skills. •Skills to meet or exceed fundraising goals and objectives.
The University of California was chartered in 1868 and its flagship campus - envisioned as a "City of Learning" - was established at Berkeley, on San Francisco Bay. Today the world's premier public university and a wellspring of innovation, UC Berkeley occupies a 1,232 acre campus with a sylvan 178-acre central core. From this home its academic community makes key contributions to the economic and social well-being of the Bay Area, California, and the nation.