A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position.
Michigan Creative, part of the Office of the Vice President for Communications and Strategic Initiatives, is seeking a Digital Media Specialist. This is an exceptional opportunity to work on one of the most distinguished brands in higher education. This position will be mainly responsible for working with digital marketing platforms to implement and maintain marketing strategies to ensure quality and effectiveness. Other responsibilities include trafficking client assets and managing media buying needs.
Implement and manage campaigns on a tactical level using paid search, social media, display ads, PPC and/or SEO
Manage budgets within tactics and assist with the overall budget management
Manage digital content and set up A/B and multivariable testing to increase conversion rate
Understand available options and strategies within tactics to meet goals and prove ROI
Solid understanding of posting and advertising techniques and methods across all platforms
Understand customer segmentations and assist in campaign fulfillment
Stay up to date on digital ad trends to help the marketing team improve campaign efficacy
Data Analysis & Tracking
Use data to identify opportunities to improve marketing effectiveness
Work with analytics team to design media testing and analyze results
Assist with trafficking, QA and tagging efforts to ensure data integrity
Assist in the collection, analyzing and translation of campaigns or channel performance
Assist with the research of website analytics and online visitor behavior to identify areas of opportunity for conversion improvement and keyword targeting
Using listening & reporting tools like Crimson Hexagon, Facebook Insights and Google Analytics
Assist in data analysis to measure ROI and campaign goals
Assist in the development of dashboards to ensure quality, measurable and actionable metrics
Coordinate with clients, marketing team and creative teams to execute campaigns
Assist in the coordination and maintenance of advertising calendars and campaign expenses
Track and report on project budgets, status, needs and opportunities
Bachelor’s degree in a related field (marketing, digital advertising, etc.) preferred
Minimum of 1-year experience in the field of marketing or advertising, or an equivalent combination of education and experience
Certification in Google AdWords and Google Analytics preferred
SEO/SEM training preferred
Proficient in Microsoft Office – Word, Excel, PowerPoint and Outlook
Excellent organizational and multitasking skills
Ability to compile and analyze data and prepare reports
Excellent verbal and written communication skills
Strong interpersonal skills
Job openings are posted for a minimum of seven calendar days. This job may be removed from posting boards and filled anytime after the minimum posting period has ended.
The University of Michigan is an equal opportunity/affirmative action employer.
Internal Number: 164737
About University of Michigan - Ann Arbor
A great university is made so by its faculty and staff, and Michigan is recognized as one of the best universities to work for in the country. The Michigan culture is known for engaging faculty and staff in all facets of the university to create a workplace that is vibrant and stimulating.For two consecutive years, the Chronicle of Higher Education has placed U-M in its "Great Colleges to Work For" survey. In particular, the university earns high marks for strong relations between faculty and administrators, a collaborative system of governance, strong pay and benefits, and a healthy work/life balance.