System Director of Marketing & Corporate Communications
October 12, 2018
Traverse City, Michigan
Full Time - Experienced
Hospital, Public and Private
Munson Healthcare is seeking a System Director of Marketing and Corporate Communications who is an experienced, motivated and well-organized marketing and communications professional, whose dedication and leadership will help propel the organization to achieve its most important goals and objectives. Reporting directly to the VP, Marketing and Corporate Communications, this role will lead the development and implementation of Munson Healthcare’s corporate marketing strategies, communications programs, and department operations.
ABOUT MUNSON HEALTHCARE:
There’s no place quite like northern Michigan, and there is no other health care system quite like Munson Healthcare. Our nine-hospital system, based northern Michigan, serves 540,000 people in a spectacular, four-season recreational region on the freshwater shoreline of Lake Michigan and includes Munson Medical Center, a 442-bed nonprofit hospital with a Level II Trauma Center.
Like our beautiful region, we have so much to offer. The more than 8,000 professionals who make up Munson Healthcare provide some of the best care in the nation, as close to home as possible. Munson Healthcare’s nine hometown hospitals share ideas and resources to make care safer and more affordable. In small towns like ours, we often find ourselves taking care of our friends and neighbors, and we want what’s best for them, and for everyone, including our many visitors. Our independent hospitals maintain their individuality, but share one clear vision - giving northern Michigan top quality care. We’re all in this together. We’re in it for our patients.
Bachelor’s degree in marketing, communications, or related field required; Master's degree preferred.
Minimum 7 years of marketing and communications experience, preferably in a complex, highly matrixed corporate or consultative environment. Healthcare experience preferred.
Diverse marketing experience spanning management of creative services, branding, digital marketing, marketing operations, and production.
Ability to think strategically and analytically, and make sound decisions quickly and efficiently to deliver multiple work streams on time and on budget.
Innovative thinker, with a track record for translating strategic thinking into action plans and output.
Proven experience in conceptualizing marketing concepts that drive differentiation in a competitive market.
Demonstrated knowledge and team leadership of digital marketing technologies and strategies including website development, SEO, SEM, content management, and CRM and marketing automation platforms.
Experience in working with and building relationships with a broad cross-section of stakeholders and influencers.
Ability to motivate a diverse team through articulate, clear strategic direction and business rationale to ensure streamlined execution, impactful results, and appropriate resource utilization in an ever changing business environment.
Exceptional written, oral, and executive presentation skills.
Proven experience in processes improvement – ideally within a Marketing function.
Must be a results-driven individual with exceptional analytical skills in quantitative data analysis of program effectiveness, forecasting, and ROI, with the ability to translate results to various audiences.
Proficiency in Microsoft Word, Power Point, Excel, Adobe Creative Suite, CRM solutions, and marketing automation systems.
Internal Number: 001
About Munson Healthcare
Munson Medical Center is a 391-bed regional referral center located in Traverse City, Michigan