Appalachian State University is an Affirmative Action/Equal Opportunity Employer. The University does not discriminate in access to its educational programs and activities, or with respect to hiring or the terms and conditions of employment, on the basis of race, color, national origin, religion, sex, gender identity and expression, political affiliation, age, disability, veteran status, genetic information or sexual orientation.
Background Check Statement:
Any offer of employment to a successful candidate will be conditioned upon the University's receipt of a satisfactory criminal background report.
Eligibility for Employment:
Proper documentation of identity and eligibility for employment will be required before the hiring process can be completed.
Essential Duties and Responsibilities:
Under the direction of the Assistant Athletics Director for Marketing the Assistant Director responsibilities will include, but not limited to the planning, execution of marketing plans, promotions, and budgeting for assigned sports.
Position is responsible for generating revenue while enhancing game day experiences for student-athletes, students and fans at designated sporting events.
Work with ticketing, coaching staff, corporate sponsorship, and athletics strategic communications to organize athletics planning calendar that outline annual/seasonal promotions and events at assigned sporting events.
Assist with efforts to increase engagement and attendance with undergraduate and graduate students in the University at all athletic events.
Lead efforts for men’s and women’s soccer, women’s basketball, baseball that includes creation of scripts, coordination of music, in-game experience, and the fulfillment of sponsor related promotions
Assist external team with developing and designing both print and digital content to increase engagement with key stakeholders
Oversee the marketing intern program, to include hiring, scheduling, and educating
Consistent communication with coaching staff, team operations, sports information, event management for execution of promotions, game day
Work with ticket office and ticket sales to put together year-long ticket sales timeline, and plan out advertising and promotion of sales
Bachelor’s degree in a related field and 1-3 years directly related experience or equivalency required.
Appalachian State University, located in Boone, North Carolina’s Blue Ridge Mountains, prepares students to lead purposeful lives as engaged global citizens who understand their responsibilities in creating a sustainable future for all. The transformational Appalachian experience promotes a spirit of inclusion that brings people together in inspiring ways to acquire and create knowledge, to grow holistically, to act with passion and determination, and embrace diversity and difference. Appalachian enrolls about 18,000 students, has a low faculty-to-student ratio and offers more than 150 undergraduate and graduate majors. It is one of 16 universities in the University of North Carolina system.