To serve as a key contributor to the Communications team within the Strategic Communications Department, collaborating to advance internal and external communications, media relations, issues management, and video and multimedia content development.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
Writes, edits and produces high-quality multimedia content to support diverse communications needs, including owned media and social media channels for consumer and health care industry professional audiences.
Works independently and in collaboration with other members of the team to produce compelling video and photographic content for print and online, including b-roll and photo packages for local, regional and national media.
Develops and executes strategic communications plans for Christiana Care Health System.
Cultivates relationships with local, regional and national media to gain earned media opportunities for Christiana Care Health System, in alignment with strategic goals.
Protects and enhances brand reputation through effective issues management and crisis communications.
Participates in media-on-call rotation to ensure 24/7 responsiveness to strategic communications and media relations needs of the organization.
Manages a wide variety of projects in support of Christiana Care strategic communications, collaborating with internal and external partners, ensuring quality, timeliness, impact and strategic alignment.
Advises and coaches leaders and spokespersons for interactions with the media and the public.
EDUCATION AND EXPERIENCE REQUIREMENTS:
Bachelor's Degree and minimum 5 years of public relations or journalism experience, with a demonstrated ability to write and successfully execute multi-facetted communications and PR plans. Candidates with degree in public relations, journalism or communications are preferred.
Experience with video, photography and multimedia content production.
Experience in writing and editing news and features content, website and social media content.
Experience in media relations.
Experience in broadcast and online media preferred.
Internal Number: 45681BR
About Christiana Care Health System
Christiana Care Health System is headquartered in Wilmington, Delaware and is one of the country's largest health care providers, ranking 21st in the nation for hospital admissions. Christiana Care is proudly a Nurse Magnet recognized institution. Christiana Care Health System is also one of the largest health care providers in the mid-Atlantic region, serving all of Delaware and portions of seven counties bordering the state in Pennsylvania, Maryland and New Jersey. A not-for-profit, non-sectarian health system, Christiana Care includes two hospitals with more than 1,100 patient beds, and is a major teaching hospital with two campuses. Christiana Care is continually recognized for excellence on a regional and national level. Our role in the community is expressed in the Christiana Care Way: "We serve our neighbors as respectful, expert, caring partners in their health. We do this by creating innovative, effective, affordable systems of care that our neighbors value."Christiana Care is a great place to work because we value diversity and recognize it to be a core part of our success. Because of the diversity of our employees, affiliated health professionals and volunteers, we are... positioned to meet the unique needs of our patients and community. We acknowledge and celebrate the uniqueness and talent of each employee. Because of our talented workforce we are able to provide a quality healthcare experience to our patients and community. We strive to create an inclusive environment in which individual diversity can be leveraged and thrive. Christiana Care Health System is an equal opportunity employer, firmly committed to prohibiting discrimination, whose staff is reflective of its community and considers qualified applicants for open positions without regard to race, color, sex, religion, national origin, sexual orientation, genetic information, gender identity or expression, age, veteran status, disability, pregnancy, citizenship status, or any other characteristic protected under applicable federal, state, or local law.