Job Code: 0800 Public Affairs/Communication Specialist -12 Month
Department: Strategic Comm and Marketing
About the Position
In collaboration with the Strategic Communications and Marketing team, the Digital Communications Specialist supports the mission of the university by creating and implementing integrated content for a wide range of university digital communication platforms, including university websites, blogs and social media channels designed to market SJSU to key audiences, promote the image of the institution to internal and external constituents and help increase philanthropic support and alumni engagement. The incumbent will organize digital assets and publish digital content to maximize SJSU’s exposure, promote SJSU’s brand and achieve communication goals via the web; uphold SJSU’s web and accessibility standards and is a member of the university’s emergency communications team.
Responsibilities include but are not limited to the following:
Create and implement web content strategy that supports university branding and fundraising goals for key university digital properties, including the university homepage, top-level pages and websites for University Advancement and the president’s office, blogs, emails and marketing/search tools.
Develop compelling stories, messages and visuals that attract and engage a digital audience and follow SJSU’s brand standards and communication style guidelines.
Write original content, coordinate, edit and proofread written contributions from others and maintain quality, consistency and relevance.
Manage all required content (text, video, images, etc.) and provide metadata, such as keywords and short descriptions, to accompany each piece of content.
Develop, ideate and schedule social media content; manage a rich content calendar and social media guide.
Produce high quality, engaging, and visually interesting still photos, video images/videography and live content for a variety of platforms.
Manage communications in crisis situations, including coordination with the media relations team and leadership—with support from the Digital Director.
Assign and direct photography and video vendors and manage student assistants who support web and social media efforts.
Continually assess and remediate websites for accuracy; oversee regular review of digital content with subject matter experts to ensure content remains accurate and current and ensure online content meets legal and compliance requirements.
Develop, implement and continually improve SJSU's engagement on social media and other online networks.
SJSU is an Equal Opportunity Affirmative Action employer. We consider qualified applicants for employment without regard to race, color, religion, national origin, age, gender, gender identity/expression, sexual orientation, genetic information, medical condition, marital status, veteran status, or disability.
It is the policy of SJSU to provide reasonable accommodations for applicants with disabilities who self disclose.
Internal Number: 24744
About San Jose State University
San Jose State University is a destination for dreamers, innovators and high achievers. Our campus sees countless new discoveries every day?from faculty members cutting-edge research to students who discover new passions in the classroom. Discover SJSU by learning about the university's history or finding out what's happening on campus today.