The Senior Director of Media Relations is responsible for the strategic development and implementation of communications tactics that strengthen and support the university’s brand, stature and external support, including but not limited to crisis communications, media relations, internal and external stakeholder communications, event coordination, and legislative and executive communications. Provides strategic communications guidance and support to the president, vice presidents, athletics director, deans, coaches, auxiliary leads and faculty, staff and students as needed. Works in a fast-paced, high-pressure environment to collaborate, coordinate and disseminate the university’s messaging.
Responsibilities include but are not limited to the following:
Coordinates, develops, and disseminates communications during an emergency or natural disaster. Acts as spokesperson and public information officer as needed. Actively participates in the Emergency Operations Center, in accordance with U.S. Homeland Security guidance.
Collaborates with all divisions, departments and auxiliaries to develop enhanced and effective communications to ensure consistent and appropriate messaging.
Responds to changing needs or unusual/urgent events that occur in and near the university. Participates in cross-organizational activities designed to improve organizational performance, as appropriate.
Drafts news releases, media statements, and talking points.
Devises and implements a news media outreach strategic plan that increases the impact of the university’s teaching, ideas, research, programs and initiatives.
Develops excellent relationships with print and broadcast outlets. Acts as an interface between university and the media, serving as university’s spokesperson as needed.
Advises senior leadership team of media requests, public records act requests, and breaking news that impact university operations and community members. Develops collaborative responses as needed.
On behalf of the university and senior leadership, maintains editorial control over all news releases, op-eds, press statements, and letters to the editor.
Oversees the development and management of the university e-newsroom and contributes material elevated on university digital and printed properties.
Attends and participates in appropriate conferences, events, and networks to establish significant positioning in the community and represent university.
Creates, manages, and tracks all applicable budgets to ensure on or under budget performance. Creates, manages and tracks all applicable project timelines to ensure on time, high quality deliverables.
Develops strategic outreach activities and events to build support for the university and its initiatives.
This is a position in the CSU - Management Personnel Plan (MPP), and serves at the pleasure of the President. This position will require adherence to University compliance training such as: Conflict of Interest and Ethics, AB 1825 Sexual Harassment Prevention, Information Security, and Injury and Illness Prevention Program. The person hired for this position may be required to complete an outside employment disclosure statement in accordance with Title V of the California Code of Regulations.
SJSU is an Equal Opportunity Affirmative Action employer. We consider qualified applicants for employment without regard to race, color, religion, national origin, age, gender, gender identity/expression, sexual orientation, genetic information, medical condition, marital status, veteran status, or disability.
It is the policy of SJSU to provide reasonable accommodations for applicants with disabilities who self disclose.
Internal Number: 24747
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