Director of Marketing & Communications in Performing Arts
Wharton Center for Performing Arts is Michigan’s premiere performing arts presenter, presenting over 100 performances annually with an annual budget of $8-15 million. Wharton Center presents 5-7 weeks of Touring Broadway annually including extended runs, as well as over 20 performing arts engagements including the best of touring Classical Music, Jazz, Dance, World Music and Theatre. Wharton Center is committed to Arts Education and Community Outreach and created the Institute for Arts & Creativity in 2009 to further that mission. Wharton Center is the home of the Michigan State University’s College of Music and Department of Theatre as well as the Lansing Symphony Orchestra.
The Marketing & Communications Department is responsible for subscription, group and single ticket sales campaigns, advertising, audience development, forecasts, budget oversight, publications, communications, public relations, and social media. This position is responsible for the supervision of 4-6 salaried employees and some students/on-call personnel. The Director of Marketing & Communications assists the executive director in evaluating subscription and audience development techniques and develops policies for implementation of marketing strategies and provides a superior ability to collect, analyze, and act upon data (demographic, sales, and financial data as well as other metrics) to increase ticket sales.
Unit Specific Education/Experience/Skills
Knowledge equivalent to that which normally would be acquired by completing a four-year college degree program in Business or a related field; five to eight years of related and progressively more responsible or expansive work experience in arts marketing or arts administration; experience in word processing, desktop publishing, spreadsheet, database software; or an equivalent combination of education and experience.
Five to seven years of marketing and media buying experience in the Touring Broadway, Performing Arts or other Live Entertainment genre; accomplished copywriter and editor; experienced in leading a successful team in a fast paced environment; experienced in non-profit, mission driven communications and fundraising; general knowledge of arts management principles and a broad knowledge of performing arts disciplines are desirable; and have the desire and ability to learn new technologies as required.
Required Application Materials
Resume and cover letter and references upon request.
occasional nights and weekends
Bidding eligibility ends on 5/15/2018 at 11:55PM
Internal Number: 503696
About Michigan State University
Spartans work every day to advance the common good in uncommon ways.Together, we tackle some of the world?s toughest problems to find solutions that make life better?from alternative energy to better food safety to breakthrough medical and environmental applications achieved through rare isotope research.We teach. We explore and we discover. We collaborate and lead. We innovate, inspire, and empower. We achieve our potential and create circumstances that help our students and others achieve theirs.We're good at it, and we've been at it for more than 150 years.The nation?s pioneer land-grant university, MSU began as a bold experiment that democratized higher education and helped bring science and innovation into everyday life. The revolutionary concept became a model for the nation.Today, MSU is one of the top research universities in the world?on one of the biggest, greenest campuses in the nation. Home to nationally ranked and recognized academic, residential college, and service-learning programs, we?re a diverse community of dedicated students and scholars, athletes and artists, scientists and leaders.In ways both practical and profound, we work to create a stronger, more sustainable, and more hopeful future for all.