AREA AND FUNCTION: Under the supervision of the President or designee, the Executive Director – Institutional Advancement is a direct report to the President and an integral member of the President’s Cabinet. The Executive Director leads and coordinates a team of professionals who are collectively responsible for documenting, promoting and advancing the vision, mission and goals of the College. The Executive Director will assist in the implementation of the collective vision for the College, transform the advancement area and position the institution for the future. Working as a team, will establish objectives and formulate strategies in the areas of communications; community, government, and public relations; marketing; institutional data and research; fundraising; grants development; and alumni affairs.
CHARACTERISTICS, DUTIES AND RESPONSIBILITIES:
Provide oversight and direction with supervisory responsibility for the Institutional Research, Public Relations and Communications, ECC Foundation, and Grants offices of the College. Establish goals, objectives, policies, procedures and action plans that create and support the strategic intersection between communications, fundraising, and institutional data.
Lead the communications team in the development, implementation and oversight of college-wide marketing plans with achieving institutional goals.
Oversee the College's marketing efforts including developing innovative strategies to increase enrollment including an active digital, print, radio/TV and press presence, as well as integrated marketing and communication materials; designing and managing effective branding, marketing, and advertising campaigns; and designing strategies that enhance the College's image in the community.
Collaborate with the Enrollment area to ensure a strong recruitment and retention campaign that conveys a consistent message and effective use of the college brand.
Overall responsibility for the preparation and generation of proposals to private donors.
Guide the collection, analysis, and dissemination of information, institutional data, and other materials related to development, alumni relations, advancement, college relations, and fundraising to internal and external stakeholders.
Identify and secure local, regional, national, and international opportunities to promote the College, students, alumni, faculty, staff, and Trustees.
Lead all development and fundraising activities including implementation of a capital campaign with emphasis on cultivation and solicitation of major corporate and private gift prospects.
Oversee and support the ECC Foundation, along with the Foundation Board of Directors, with annual fundraising, capital fundraising, corporate and foundation relations, and planned giving.
Provide leadership in developing a campus-wide culture and climate of philanthropy and work with alumni and the campus community to address the College's funding needs and opportunities.
Work closely with the President, the ECC Foundation staff and Board, vice presidents, deans, faculty, staff and alumni to develop compelling funding requests and secure financial support for the College's mission and strategic priorities.
Serve as the chief liaison on all institutional advancement, development/fundraising strategies and efforts.
Develop and maintain close operational relationships with college personnel responsible for programs, projects, departments, and related activities, and with agencies (public and private) for the benefit of fundraising, alumni relations, public relations, development, and college relations. Attend meetings, conferences, seminars, workshops, and other relevant events.
Handle and/or manage sensitive information and adhere to strict confidentiality at all times.
Prepare periodic progress reports, receive visitors or arrange in office business related visits, and take appropriate and necessary follow-up action with other appropriate administrators and officials, as necessary.
Maintain strict confidentiality and security of staff, student, and client records.
Prepare routine, special and ancillary reports as required.
Perform other related duties as required.
SUPERVISION RECEIVED AND GIVEN:
Oral and written instructions are received from the President or designee. The Executive Director – Institutional Advancement may supervise administrative, professional and support staff, and student workers.
MINIMUM ACCEPTABLE QUALIFICATIONS:
Master’s degree in Development, Marketing, or related area.
Five or more years of progressive leadership experience in development and/or marketing with a strong track record in fundraising, preferably in higher education at the community college level.
Five or more years of progressive leadership experience in communications and public relations, preferably in higher education at the community college level.
Five or more years of experience in academic administration, planning, institutional research and/or assessment in higher education, preferably at the community college level.
Proven ability to provide strategic leadership and management in matters pertaining to fundraising and development with demonstrated ability to achieve pre-determined fundraising targets and to establish new ones.
Experience working with senior leadership with demonstrated success in building trust and strong business relationships with diverse, high-profile internal and external constituents.
Excellent analytical, problem solving, decision making, organizational, consensus-building and interpersonal skills. Outstanding oral and written communication skills.
Ability to work in a multi-cultural environment.
ADDITIONAL DESIRABLE QUALIFICATIONS:
Doctorate degree in Higher Education Leadership, Administration, or related area.
About Essex County College
Essex County College is an open-door public access community college that is committed to providing quality educational programs and life-long learning opportunities at a very affordable cost. The College is open to students with a wide variety of backgrounds and abilities. We take pride in the richness of our diversity and our nurturing atmosphere, which encourages students who might not otherwise aspire to higher education to enroll and excel.