Job No: 492709 Work Type: Staff Full-time Department: Communications and Public Affairs Location: Wilf Campus, 500 West 185th Street, NY, NY Categories: Communications/Marketing/Media
Position Summary: The Office of Marketing & Communications drives the University's efforts in public relations, marketing and advertising, Internet and digital communications, publications, and brand, issues, crisis and reputation management.
The individual works as a key member of the Office of Marketing & Communications, which is charged with protecting and elevating the reputation of Yeshiva University, and conveying its messages, mission and vision to the community and broader world. The individual, reporting to the Vice President and Chief Marketing & Communications Officer, helps lead the University's strategic marketing efforts in the U.S. and Israel and builds awareness and recognition of the University to key constituencies as a leading academic institution with a unique positioning. The Director will oversee a team of advertising and web professionals.
Work with the Director of Communications and Marketing and Creative Director to oversee integrated university-wide marketing strategy to raise YUs brand awareness, deliver key messaging, and increase community engagement across multiple platforms, including but not limited to: advertising, e-mail marketing, sponsorships, digital media, SEO, SEM, social media, print materials, and special events
Lead the development and coordination of University advertising campaigns, both traditional and digital, ensuring cohesive branding and messaging throughout
Coordinate university-wide marketing calendar and manage all components of campaign development, implementation and measurement
Monitor and measure campaigns to leverage insights to improve marketing effectiveness
In conjunction with the Director of Communications and Marketing, and Creative Director, work with all departments and schools to synergize marketing efforts across the university
Support the Director of Communications and Marketing and the Universitys social media strategy, including content development and curation, campaign management, community engagement and growth, and measurement
Manage social media accounts on behalf of selected schools/programs
Oversee the University Internet and keep content compelling and up to date
Manage agencies and freelancers to ensure digital marketing objectives and promotional materials, including video campaigns, are met
Working with an outside agency, develop revenue-generating opportunities through advertising sales and sponsorships, which comply with University values, standards and culture
Experience & Educational Background:
10+ years of marketing or advertising experience
Bachelors or masters degree in marketing or related field preferred
Experienced with SEO, SEM, digital monitoring and measurement
Experienced in agency management and budgeting
Skills & Competencies:
Must be a strong leader and manager
Excellent writing skills and a strong creative background
Adept at social media with excellent judgment in online engagement
Ability to manage multiple tasks and projects simultaneously
Ability manage multiple internal and external relationships at varying levels
Able to work independently and collaboratively in a creative, fast-paced environment.
Familiarity with higher education and Jewish community a plus
Founded in 1886, Yeshiva University (YU) has a strong tradition of combining Jewish scholarship with academic excellence and achievement in the liberal arts, sciences, medicine, law, business, social work, Jewish studies, education, psychology, and more.
We are a leading global educational institution that employs 2,000 people across our various campus locations -- Wilf Campus, Beren Campus, Brookdale Center, Resnick Campus in the Bronx, the Gruss Institute in Jerusalem, the Boys High School in Manhattan and the Girls High School in Queens. From the distinguished faculty who teach here, to the dedicated staff, we work to fulfill our mission through all that we teach, by all that we do and for all those we serve. We seek to attract and retain engaged and committed individuals who contribute to an exciting working environment, where there is a sense of community and belonging, balanced with a significant cross section of people from diverse backgrounds working and studying together.
The University offers an excellent compensation package, and a broad range of employee benefit plans, including immediate participation in the Universitys retirement plan. Staff members are typically eligible for four weeks paid vacation each year and have access to a shuttle to nearby subway locations.
Yeshiva University has been transforming lives for more than a century. Nowhere but here can students have a personal, small college experience while benefitting from the academic rigor of a top ranked research university. Since its inception YU has been dedicated to melding the ancient traditions of Jewish law and life with the heritage of Western civilization, and each year we celebrate as future leaders make YU their home. Yeshiva University is an equal opportunity employer committed to hiring minorities, women, individuals with disabilities and protected veterans.