Job Requisition Number: 25438. The College of Engineering at UC Berkeley is recognized for its educational and research excellence, consistently ranking among the top three engineering colleges in the United States. With more than 230 regular faculty members and 5,000 students located in seven academic departments, engineering is the second largest college on the Berkeley campus. The College Relations office supports the College’s core projects and programs through marketing, communications, events, and fundraising efforts designed to reach over 60,000 alumni, friends, students, foundations, and corporate partners. In the most recently completed fiscal year, FY2017-18, the college raised more than $107 million in private gifts and in-kind support from individuals, corporations, and foundations. For more, visit: https://engineering.berkeley.edu.
The Writer and Media Specialist identifies and creates accurate and engaging content for a broad audience in support of the College of Engineering. Reporting to the Executive Director of Marketing and Communications, he/she will focus on news and feature stories and other strategic communications for print, digital, visual, and broadcast/video channels, highlighting the College’s societal impact and leadership in engineering research and education.
•Under minimal supervision, identifies, and creates content that highlights the people and activities at the College of Engineering for a broad audience. This includes coverage of research and programmatic news, faculty profiles, awards, and events for internal and external audiences. •Translates complex technical/scientific research into engaging content for a general audience. •Works with and helps manage freelance writers and contractors. •Tailors content to different audiences and publication platforms, including the College of Engineering’s website, social media channels, print magazine, and brochures. •Keeps current with best practices in science/technical writing and communications. •Creates, develops, and implements comprehensive long- and short-term strategic communications plans.•Bachelor’s degree in related area and/or equivalent experience/training. •4-6 years’ experience as a journalist, reporter, editor, public relations or media relations professional or equivalent experience/training. •Exceptional writing, editing, researching, and interviewing skills; knowledge of AP style a plus. •Proven ability to quickly and accurately translate complex, technical research into compelling stories for a general audience. •Excellent news judgment and knowledge of which platforms would be more appropriate for reaching specific audiences. •Strong organizational and analytical skills; ability to juggle multiple tasks and to work well under tight deadlines. •Strong interpersonal skills and political acumen. •Proficient in software applications and other technology required for written, digital, social media, and visual communications. Ability to oversee and work with contractors using such technology.
The University of California was chartered in 1868 and its flagship campus - envisioned as a "City of Learning" - was established at Berkeley, on San Francisco Bay. Today the world's premier public university and a wellspring of innovation, UC Berkeley occupies a 1,232 acre campus with a sylvan 178-acre central core. From this home its academic community makes key contributions to the economic and social well-being of the Bay Area, California, and the nation.