The Enrollment Communications Manager, under general supervision, supports Tarletonâ™s digital and print marketing and communications projects, and coordinates the development and administration of an all-site enrollment communication strategic plan. This position will develop and implement projects/strategies that leverage the institutional web and social media presence, print and electronic/digital marketing and communication strategies to support Tarletonâ™s strategic enrollment efforts. This position will also research best practices in enrollment marketing and communications and design creative content that will effectively influence student behaviors to enhance student success and recruitment. Supervises Communications Specialist in Enrollment Management. Work hours: Mon-Fri; 8 AM-5 PM or as work requirements indicate; 40 hour work week with some nights and weekends
35%Provide insight, recommendations and creative best practices and market research in working collaboratively with enrollment management division leaders to coordinate development of creative content and effective communication and marketing campaigns (including promotional graphics/text/media) that will support near-term and long-term strategic enrollment efforts, to effectively influence current students to take steps necessary to stay a success-focused course, and to recruit targeted prospective student populations. Provide design support for promotional communications and marketing for recruiting and/or divisional events for internal and external audiences.
20% Maintain a user-level knowledge of social media, CRM, and other e-communication technologies. Continually research best practices and research in effective enrollment communications and marketing strategies and principles, as well as enrollment market research (nationally and local/audience-specific). Conduct focus groups and/or surveys of continuing and prospective students to enhance insight into student choices to inform improvement of existing efforts.
15% Under the supervision of the VP of Enrollment Management, work collaboratively with staff in the office of the AVP of Marketing and Communications to ensure alignment of divisional enrollment marketing efforts with broader institutional marketing and communication efforts. Support the office of Marketing and Communications as necessary to advance community relations, partnerships and brand awareness in Tarletonâ™s critical service areas. Supervises the Communications Specialist in Enrollment Management, whose responsibilities directly support the broader communications management responsibilities for this position.
10% Assist in development and administration of all-site enrollment marketing and communications policies and strategic planning
10% Oversee the production and procurement of print collateral and promotional items needed for the division. Oversee the inventory of promotional items and monitor quantity to ensure items are re-ordered in a timely manner.
5% Works effectively with partner institutions to coordinate joint communication and marketing efforts related to strategic enrollment growth.
5% Other duties as assigned by the VP of Enrollment Management
Required Education and Experience:
Bachelorâ™s degree in in field related to marketing, advertising, (visual) communications, or graphic design or equivalent combination of education and experience. Four years of relevant work experience in publication design and print production with at least three years of full-time employment experience in higher education.
Required Knowledge, Skills and Abilities:
Excellent graphic design skills; Knowledge of digital video and photographic technology; Understanding of web publishing and online standards; Knowledge of User Experience Design Principles; Prior experience with CRM technologies
Preferred Education, Experience and Skills:
Masterâ™s degree in field related to marketing, advertising, (visual) communications, or graphic design. Demonstrated record producing excellent printed and digital material that conveys a message with clarity. Project management experience
Internal Number: R-009588
About Tarleton State University
With its main campus in Stephenville, an hour southwest of Fort Worth, Tarleton State University offers the value of a Texas A&M University System degree with its own brand of personal attention, individual opportunities, history, tradition and community. Tarleton is a vibrant learning community with nearly 100 undergraduate and graduate degrees, as well as a doctorate in education, within five colleges—Agricultural and Environmental Sciences, Business Administration, Education, Liberal and Fine Arts, and Science and Technology. Tarleton’s research centers include the renowned Texas Institute for Applied Environmental Research and the Southwest Regional Dairy Center. Recent additions to the Stephenville campus consist of a state of the art Nursing Building, and a new $25 million living and learning residence hall for 500 students. Tarleton has extended the reach of state-supported, affordable education by expanding online undergraduate and graduate programs with classes in Waco, Midlothian and the Southwest Metroplex Center in Fort Worth. Tarleton offers a traditional, residential college experience with a lively campus atmosphere, intercollegiate athletics, dozens of student or...ganizations and cultural attractions. Students benefit from the personal attention, warmth and faculty interaction found at smaller, liberal arts institutions.
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