Executive Director of Communications: SC Johnson College of Business
July 10, 2018
Ithaca, New York
The Cornell SC Johnson College of Business is seeking an Executive Director of Communications in the Marketing and Communications department.
The Cornell SC Johnson College of Business is comprised of the university's three accredited business schools: The School of Hotel Administration, the Charles H. Dyson School of Applied Economics and Management, and the Samuel Curtis Johnson Graduate School of Management. The College delivers undergraduate, graduate, and professional business programs creating a collaborative, comprehensive business management program that incorporates the excellence of all three schools. The Cornell SC Johnson College of Business is one of the most comprehensive business schools in the nation, with 145 research faculty and nearly 2,900 undergraduate, professional, and graduate students. The Cornell SC Johnson College of Business has a collection of areas of expertise not found in any other leading institution and an unparalleled resource base from which to draw—both within the Cornell SC Johnson College of Business and within Cornell (including Cornell Tech).
The Executive Director of Communications oversees the integrated communications function at the Cornell SC Johnson College of Business. Reporting to the Associate Dean for Marketing and Communications/CMO, the Executive Director will work closely with Marketing and Communications staff as well as school deans and directors to develop strategic direction for all areas of communications. The role oversees content development and execution in areas including the website, public relations, social media, promoting faculty thought leadership, and internal communications. This person and his/her team will create and disseminate content that is meaningful, relevant, and compelling to engage in a sophisticated and global audience of internal and external constituents including prospective and current students, alumni, donors, corporate partners and media.
Develop a communications strategy that enhances the reputation of the College with multiple audiences including the press, prospective students, academic peers, and alumni.
Build and maintain the brand in the digital space, including a strong social media presence.
Set public relations, editorial, and social media strategies to achieve objectives set by the leadership team in partnership with the other members of the Marketing leadership team.
Work collaboratively across the Marketing and Communications team to ensure an integrated marketing communications approach that aligns with objectives.
Keep abreast of important trends in the marketing and communications industry and incorporate best practices, particularly as it applies to higher education.
Oversee building and maintaining our brand in the digital space by driving exposure, influence, and engagement through the development and execution of a social media strategy.
Working with our marketing analytics team, utilize data analytics to monitor and evaluate effectiveness. Develop metrics to measure success.
In conjunction with the marketing team, utilize paid, owned and earned media to achieve program and brand objectives.
Direct the development of innovative new products/services that are in line with the brand promise, vision, and position; measure and track product, program, and service life cycles; evaluate and asses their effectiveness; monitor brand promise, vision , and position to preserve and protect the integrity of the brand.
Develop department operating and project budgets.
Utilize leading edge technique and best practice to stay at the forefront of higher education communications.
Direct, design and implement strategic planning, execution and maintenance of effective communication efforts with key leadership to reinforce and enhance brand awareness.
Oversee the development and distribution of content and storytelling in multiple formats including school magazines, newsletters, website, blogs, and brochures.
Effectively deliver messages that enhance the visibility and reputation of the SC Johnson College of Business.
Along with the Director of Public Relations, maintain relationships with key journalists and bloggers in print and digital media.
Position college faculty as experts and thought leaders.
Ensure final copy is of high quality with a consistent look and feel.
Maintain brand consistency across all platforms.
Oversee communication plan for our Schools.
Strategize and partner with university officials to create a presence and awareness of the school of business.
Advise college and school deans on internal and external communications issues.
Provide positive, effective and highly visible leadership to a team of communications professionals, including writers, editors, and project managers by providing strong strategic vision along with executional parameters; communicate vision and parameters; provide opportunities for professional growth through ongoing performance feedback, coaching and skills development; recruit new staff members as needed.
Maintain a high-performance culture where team members feel empowered to innovate to achieve results.
Enable change by sharing expectations, ensure team has necessary skills, tools and information to succeed.
Support team success through coaching and advising. Support the opportunity for skills development in the rapidly changing field of communications.
Work in conjunction with team members and peers to develop strategic budgets designed to meet goals. Ensure that budgets are monitored and met.
Maintain a strong relationship with central university communications as well as college leadership.
Act as an internal expert and consultant to leadership in matters related to communications and public relations.
No visa sponsorship is available for this position.
Bachelor's degree in communications, marketing, journalism or related field.
Ten or more years of experience in communications, including significant experience in the digital space.
Demonstrated knowledge of public relations, social media, blogging, website content development, and branding.
Working familiarity with relevant data analytics and other tools for decision-making (Google Analytics, SEO).
Strong writing and editing skill.
Experience in leading a team of professionals including content creators and project managers.
Prior experience in a fast-paced, complex organization with multiple constituents.
Master's degree in communications, marketing, journalism or related field.
University Job Title:
Communication Mgr II
Pay Rate Type:
Number of Openings:
If you currently work at Cornell University, please exit this website and log in to Workday using your Net ID and password. Select the Career icon on your Home dashboard to view jobs at Cornell.
Online Submission Guidelines:
Most positions at Cornell will require you to apply online and submit both a resume/CV and cover letter. You can upload documents either by ‘dragging and dropping’ them into the dropbox or by using the ‘upload’ icon on the application page. For more detailed instructions on how to apply to a job at Cornell, visit How We Hire on the HR website.
If you require an accommodation for a disability in order to complete an employment application or to participate in the recruiting process, you are encouraged to contact Cornell University's Office of Workforce Policy and Labor Relations at voice (607) 255-6866, fax (607) 255-0298, or email at email@example.com.
Applicants that do not have internet access are encouraged to visit your local library, or local Department of Labor. You may also visit the office of Workforce Recruitment and Retention Monday - Friday between the hours of 8:30 a.m. – 4:30 p.m. to use a dedicated workstation to complete an online application.
Notice to Applicants:
Please read the required Notice to Applicants statement by clicking here. This notice contains important information about applying for a position at Cornell as well as some of your rights and responsibilities as an applicant.
Diversity and Inclusion are a part of Cornell University's heritage. We are a recognized employer and educator valuing AA/EEO, Protected Veterans and Individuals with Disabilities. Cornell University is an innovative Ivy League university and a great place to work. Our inclusive community of scholars, students, and staff impart an uncommon sense of larger purpose, and contribute creative ideas to further the university's mission of teaching, discovery, and engagement.
Internal Number: WDR-00015612
About Cornell University
In 1865, Ezra Cornell founded an institution "where any person can find instruction in any study." From the beginning, all students were welcome, regardless of race, gender, ideology, or socioeconomic status. Today, we invite you to join our talented and diverse students and accessible faculty who, together, form a living and learning community unmatched in its breadth of opportunities.Cornell University's college, schools, and other academic units offer more than 4,000 courses, 70 undergraduate majors, 93 graduate fields of study, undergraduate and advanced degrees, and continuing education and outreach programs.