Classification: Public Affairs/Communications Specialist II
Department Name: Extended Education
Job Number: MB2018-PC2443
Under the general direction of the Executive Director of Extended Education, the Marketing Specialist will strategically plan, develop, execute and manage the marketing presence for the College of Extended Education and International Programs (EEIP). For more information about the College, please visit: College of Extended Education & International Programs.
ESSENTIALDUTIESANDRESPONSIBILITIES include, but are not limited to, the following:
Plans, implements and manages the daily and on-going marketing for the College of Extended Education & International Programs (EEIP).
Designs, writes, edits, proofreads, produces and distributes a variety of print and electronic marketing collateral including, but not limited to, brochures; catalogs; posters; e-newsletters; print, digital, and OOH advertising, etc.
Develops and maintains appropriate databases and mailing lists to target students.
Conducts and evaluates basic marketing research and apply appropriate statistical techniques to analyze related data on the marketing of current programs.
Assists the College Program Directors and Program Developers in developing and coordinating marketing strategies to promote University self-support degree programs.
Develops and maintains a working knowledge of protocols and institutional etiquette related to all programs administered on behalf of University partners.
Manages approved marketing budgets.
Tracks and reports on effectiveness of marketing efforts.
Oversees and maintains web presence for all EEIP programs.
In collaboration with relevant staff, actively maintains all EEIP websites with accurate information.
Recommends and implements streamlined information pathways, and develops new websites (within existing content management system).
Monitors and reports on web & social analytics.
Plans, implements, and manages the daily and on-going online advertising/PR, SEO, social media, and external web presence for EEIP.
Develops and executes strategy for online advertising through paid search and relevant industry websites.
Oversees EEIP presence on external websites by regularly searching, cataloging, maintaining, and promoting paid and unpaid EEIP content on relevant industry websites.
Writes, designs, and submits advertisements and editorial.
Communications & Public Affairs
Maintains current and basic knowledge of applicable copyright and other laws pertaining to written materials, news media, and confidentiality.
Effectively works with the media for the coverage of programs and events with a basic knowledge and understanding of media outlets including print, television, and radio.
Create liaisons within the community, governmental agencies, and organizations for promotion of existing programs as well as new program development.
In coordination with other EEIP marketing staff, assists with inventory management and distribution
Performs other job-related duties and special projects as assigned.
Entry to this classification requires knowledge of the fundamentals of public affairs and/or media relations, and/or some exposure to marketing and marketing research. This background normally is obtained through a college degree, which includes relevant coursework in the field, and up to two years of related professional or technical experience. In addition, strong written and verbal communication skills with a solid foundation in grammar, spelling, and the composition of various communication vehicles are essential to initial entry to this classification.
Special Conditions of Employment:
SPECIALCONDITIONS OF EMPLOYMENT & POSITIONDESIGNATIONS:
All offers of employment are contingent upon the successful completion of a background check (including a criminal records check).
The person holding this position is considered a “mandated reporter” under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.
This position will have a duty to report to the Campus Title IX Officer information pertaining to victims of sex discrimination, sexual harassment, sexual misconduct, dating/domestic violence, and stalking as required by CSU Executive Order 1095.
This position has been designated as a sensitive position with access to and responsibility for detailed personally identifiable Level 1 confidential information about students, faculty, staff or alumni that is protected, personal or sensitive as defined in the CSU Information Security Data Classification Standards.
This position is required to comply with confidentiality requirements outlined in the Department of Education’s Family Educational Rights and Privacy and California’s Educational Code Chapter 13 regarding sensitive student issues.
May require occasional evenings and/or weekend work.
Office environment with standard equipment and tasks. Position requires working at a computer and desk for extended periods of time. May require travel between campus offices and off-campus locations.
Compensation and Benefits:
Anticipated hiring salary in the high- $3,000’s to low- $4,000’s per month. For salary range info see: CSU Salary Schedule. Cal State Monterey Bay offers an attractive employee benefits package, CSU Benefits R09. The University Corporation at Cal State Monterey Bay also provides access to affordable campus housing, Employee Housing.
Interviews Begin: July 16, 2018
How to Apply:
For full consideration, submit the required documents by 5:00 p.m. on the priority screen date listed above. For assistance or if you require an accommodation, please call (831) 582-3389. For computer/online access you may visit the Tanimura and Antle Family Memorial Library (map).
CSU Monterey Bay is an Affirmative Action/Equal Opportunity Employer. We consider qualified applicants for employment without regard to: Age, Disability, Race or Ethnicity, Gender, Gender Identity or Expression, Nationality, Religion, Sexual Orientation, Genetic Information, Veteran or Military Status.
All employees must be eligible for employment in the U.S.
Quick Link for Job Posting: 4283
Internal Number: 4283
About California State University, Monterey Bay
California State University Monterey Bay (CSUMB), is a comprehensive public university committed to serving the diverse people of California, especially the working class, historically under-served, and low income populations. The university values an educational environment of cultural and linguistic diversity and gender equity; ethical reflection and practice; effective and experimental use of technologies as resources to people and catalysts for learning; and the integration of cross-disciplinary models enabling students, faculty and staff to engage in innovative instruction and coordinated service learning. The curriculum is organized around student learning outcomes. It is global in perspective, and of sufficient breadth and depth to meet local, regional, and statewide needs, specifically those of both isolated rural communities and inner-city populations. The identity of the University is framed by substantive commitment to a multilingual, multicultural, intellectual community which enables students, faculty and staff to cross institutional boundaries for innovative instruction, broadly defined scholarly and creative activity, and coordinated community service. The campus is ...located on Monterey Bay, 100 miles south of San Francisco.
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