The Divisional Director of Marketing and Communications for Student Affairs works closely with the Vice Chancellor for Student Affairs, Division senior leadership, and senior members of other University divisions to build and advance a comprehensive, integrated marketing and communications strategy for the overall Division. The director will lead Division-wide marketing and communications initiatives, develop a cohesive team composed of direct staff reports (and at least for the next fiscal year indirect staff support for the Counseling, Health, Wellness and Recreational Services teams). The director will utilize a multi channel approach to deliver key messages to students, faculty, staff, and the greater University community. Areas of responsibility include internal communications, media relations, crisis communication, marketing, creative services, web content management, social media, budget planning, and analytics. This position will:
Build awareness and support for the Division of Student Affairs and tell its story through meaningful engagement with students, faculty, staff, alumni, donors, and broader University community, including families and friends;
Work with the Vice Chancellor and Division leadership to develop and refine key messages;
Identify, integrate, and unify Division staff resources into a strong, highly-skilled marketing and communications team;
Develop a thorough and robust internal communications strategy for the Division;
Participate as an integral member of the University Crisis Communications Team;
Align divisional initiatives with existing University Communications objectives and protocols as well as provide education and resources throughout the Division in support of University branding standards;
Develop and integrate social media channels into the Division's marketing and crisis communication strategies;
Propose, write, and edit articles and news stories to leverage new and existing University communication vehicles;
Deploy communications plans that are effective, measurable, and monitored.
Minimum Experience / Education:
A Bachelor's degree or higher from an accredited college or university in Public Relations, Marketing, or related field and 8 years of relevant experience is required.
Preferred Education Skills and Experience:
A Master's degree is highly desired. The Divisional Director is expected to have at least 8 + years of increasingly responsible related positions, managing multiple staff promoting multiple events, programs, and services to a student audience in a higher education environment and should have a strong working knowledge of printed, web, and social media platforms.
UNC Charlotte is North Carolina's urban research institution. Our campus is located in the piedmont of North Carolina, just two hours from the mountains and three hours from the Atlantic Ocean. A large public university with a small college feel, more than 27,200 students consider UNC Charlotte’s 1,000-acre campus their home away from home.