Manager of Enrollment Events and Student Visit Experience
The Baldwin School
June 12, 2018
Bryn Mawr, Pennsylvania
Full Time - Administration
4 Year Degree
Reporting to the Chief Enrollment Management Officer, the Manager of Enrollment Events & Student Visit Experience will oversee the daily operations and administration of all components of the Admission Office’s on-campus and off-campus event and visit programming intended for prospective, accepted and enrolled students and families. This individual will also oversee the planning and execution of specialized programming designed to educate key influencers about the educational opportunities available at The Baldwin School. The Manager of Enrollment Events & Student Visit Experience serves as the primary point of contact for prospective students and families communicating with the Admissions Office. This position requires exceptional customer service, organization, and communication skills to serve all internal and external departments and/or constituents.
Serve as primary resource for the direction and successful execution of events from inception to assessment. Events include, but are not limited to, open house events, on- and off-campus recruitment, yield and retention activities, daily visitations and receptions. The planning requires a holistic approach that considers the needs and motivation of each audience in the messaging, positioning, and design. This position will also research and identify new initiatives to expand services offered.
Execute communication plans designed to meet event registration and attendance goals. Manage follow up communication for event and visit registrants and attendees. This role also serves as the primary point of communication for the Admissions Office with internal staff and external vendors.
Manage planning and preparation for each event including, but not limited to, the scheduling of planning meetings, campus facility review and site visits, designing and preparing aesthetics, planning calendar, budget and communication with institutional stakeholders.
Oversee all assessment activities including event evaluation and enrollment reporting, measuring student persistence through enrollment. Analyze and implement improvements based on evaluation response.
Serve as primary point of contact for Admissions Office’s inbound telephone calls and email correspondence. Address questions or route incoming traffic as appropriate. Provide hospitality and reception to all guests visiting Baldwin’s Admissions Office.
Schedule all aspects of individual student and parent visits, including coordinating requested activities with Directors of Enrollment, campus departments and/or personnel, identifying student tour guides and hosts, parent and alumnae ambassadors, visitation confirmations and follow up communication.
Manage student tour guide and host organization known as The Lamplighters. Select, train and supervise active and engaged student organization that serves an essential purpose in the enrollment and retention of Baldwin students. Coordinate all Lamplighter availability and assignments including daily tour and hosting responsibilities, overseeing audition tours and tour trainings, outreach to prospective students, as well as attendance at open house events. Similar responsibilities required for Parent Volunteer Organization in support of enrollment events.
Perform other related job duties or responsibilities as requested.
Education and Experience:
Bachelor’s Degree required.
2-4 years of experience in event planning, admissions/enrollment management or related field required.
Experience in a non-profit, educational or closely related setting is preferred.
Knowledge, Skills, and Abilities Required:
Experience with event planning, event design, and execution.
Attention to detail and extremely organized.
Self-motivated with the ability to work independently and set priorities to achieve goals/objectives.
A strong commitment to customer service.
Strong written and oral communication skills. Confidence speaking in small/large groups and with people from diverse backgrounds.
Marketing, sales, public relations experiences helpful. Comfort engaging in recruitment oriented communication.
Collaborative, problem-solving skills; demonstrated ability to design and improve systems.
Ability to handle a high volume of high profile work.
Demonstrated ability to foster a cooperative, team-focused work atmosphere in a student-centered environment.
Demonstrated ability to lead and motivate volunteers.
Computer proficiency with Microsoft Word, Excel, Access, PowerPoint, Google, various design suites, and student information system technologies. Experience with Blackbaud preferred.
Knowledge of trends in enrollment event planning and an understanding of enrollment management preferred.
Availability nights and weekends for events as needed
General office and campus environment. Duties require employee to interact with students, parents, faculty, staff and other internal and external constituencies. Sitting, walking, standing, bending, twisting and occasional lifting required. Computer usage involving repetitive hand/wrist motion necessary.
A criminal background check is required.
About The Baldwin School
Founded in 1888, The Baldwin School is a non-sectarian college preparatory, independent day school, PreK -12, dedicated to a tradition of excellence in all-girls education. In a nurturing atmosphere that reflects socioeconomic, ethnic and religious diversity, our girls strive to develop scholarship, leadership and citizenship within a community that emphasizes intellectual rigor, ethical integrity, and independence of thought.