Appalachian State University is an Affirmative Action/Equal Opportunity Employer. The University does not discriminate in access to its educational programs and activities, or with respect to hiring or the terms and conditions of employment, on the basis of race, color, national origin, religion, sex, gender identity and expression, political affiliation, age, disability, veteran status, genetic information or sexual orientation.
Background Check Statement:
Any offer of employment to a successful candidate will be conditioned upon the University's receipt of a satisfactory criminal background report.
Eligibility for Employment:
Proper documentation of identity and eligibility for employment will be required before the hiring process can be completed.
Essential Duties and Responsibilities:
The Content Strategy Analyst is responsible for:
Developing ROI measurement strategy for top-level university created unpaid content development.
Working with Assistant Marketing Director for Strategy & Analytics to develop, test and measure key communications messages with university constituents. Present results to university stakeholders as needed; recommend changes in content, programming, and communication strategies as a result of the findings.
Assisting interactive design/web communications team by conducting usability studies with end users to test new mobile and web browser-based products, designs, and user interfaces, including analyzing results and working with the development team to drive improvements.
Developing and implement content push strategy and schedule for Today.appstate.edu content, video and podcast products.
Working with Media Relations Specialist to evaluate and track open rates, click-throughs, and other measures for news release distribution methods.
Defining workflow processes for visualizing, tracking and reporting individual and team capacity.
Developing systems for UComm team to improve work tracking, increase efficiencies, support a culture of continuous improvement and self-accountability.
Acting as performance improvement adviser for business-related initiatives.
Defining and analyze complex workflows to develop and implement solutions that reduce complexity and add efficiency.
Participating in emergency education and training exercises for University Communications.
Advising management on prioritization of work based on university's strategic goals, ROI, industry trends, and audience needs and preferences.
Advising on the development of integrated communication plans to align with client goals.
Serving as a member of the university social media team.
Preferred qualifications include: Bachelor’s Degree in public information or education-related field; 7-10 years of demonstrated experience working to implement communication plans in the education sector or other not-for-profit sectors.
A thorough understanding of the needs of a busy in-house communications team.
Basic understanding of HTML for content/structure/SEO in page construction.
Extensive experience developing and building key relationships within a community.
Appalachian State University, located in Boone, North Carolina’s Blue Ridge Mountains, prepares students to lead purposeful lives as engaged global citizens who understand their responsibilities in creating a sustainable future for all. The transformational Appalachian experience promotes a spirit of inclusion that brings people together in inspiring ways to acquire and create knowledge, to grow holistically, to act with passion and determination, and embrace diversity and difference. Appalachian enrolls about 18,000 students, has a low faculty-to-student ratio and offers more than 150 undergraduate and graduate majors. It is one of 16 universities in the University of North Carolina system.