As a member of the St. Louis Symphony Orchestra (SLSO) Communications Department, the Communications Manager supports and promotes the SLSO through storytelling to internal and external audiences and stakeholders. The Manager works to enhance and elevate the image of the SLSO; raise awareness of the SLSO’s mission, achievements, and strategic direction; publicize activities and performances; tell compelling stories about the SLSO’s impact in the community; and execute the SLSO’s day-to-day public relations activities, including facilitating and implementing local and regional media relations.
The position also functions as an SLSO embedded reporter, attending SLSO concerts and events to collect and share vibrant SLSO experiences of musicians, audiences, and program participants via traditional and nontraditional communications platforms.
The Manager cultivates key relationships within the organization, as well as with external stakeholders. The Manager also assists with other areas of the Communications Department, as needed.
FUNCTIONS OF THE JOB
Help create and implement a strategic communications/storytelling plan to communicate the full scope of the SLSO to both internal and external audiences.
Share the SLSO’s key narrative across all channels. Develop content that builds culture and adds value to the organization’s mission, strategy, and brand.
Identify and tell stories that resonate with audiences to build loyalty and affinity for the SLSO.
Collaborate with SLSO staff, musicians, program partners, and supporters to integrate key messaging into communications materials.
Direct, administer, and coordinate local and regional public relations activities for all areas of the SLSO. Serve as a media contact and SLSO liaison to media, responding to inquiries and coordinating interviews. Maintain robust and current local/regional/national media lists for the institution. Develop and maintain meaningful relationships with reporters.
Manage and maintain institutional editorial calendar.
Write, edit, and proofread press releases, media advisories, and other communications materials as assigned; manage materials through internal review, approval, and editing process.
Plan and manage media events, which may include press conferences, announcement events, media previews, etc.
Staff interviews and speaking opportunities with SLSO spokespeople. Help prepare spokespeople with relevant talking points, messaging, and other briefing materials for interviews, events, special projects, etc.
Monitor, analyze, and share media coverage and results/metrics on a regular basis.
Research and explore opportunities with new or underused media to share SLSO stories.
Maintain archive of all media coverage by season.
Assist with social media, developing posts, capturing photos, posting content on channels.
Develop calendar for and produce monthly Stories from Backstage video segments. Create strategy to distribute to key stakeholders on a timely and consistent calendar.
Help ensure that all communication through all vehicles, including website, are consistent in message and style.
Staff concerts and escort media at performances, as needed.
Coordinate media outreach and interview requests with guest artists’ representatives.
Perform other duties as needed or directed.
SKILLS AND ABILITIES
Superb creative, writing, and storytelling abilities; strong editing and proofreading skills.
Experience creating a strategic communications plan that considers both internal and external facing opportunities. Strategic thinker who has the ability to link day-to-day communications functions to meeting the organization’s strategic direction.
Work independently to solve problems and deal with a variety of variables. Under general direction, work from objectives with little functional guidance.
Expertise using graphics software, spreadsheets, and Microsoft Office software. Photography/video experience necessary.
Work well in a highly collaborative, team environment. Ability to communicate regularly with internal and external contacts. Maintain positive work atmosphere by collaborating with internal and external contacts to achieve results for the SLSO.
Bachelor’s degree in Music, Arts Management, Public Relations, Journalism, Communications, or similar field.
Five+ years’ professional experience in Communications, with a non-profit arts organization preferred.
Exceptional knowledge of classical music and the orchestra field; solid knowledge of national arts/cultural scene. Keen interest for musical genres and other artforms.
Strong organizational and administrative skills and the ability to prioritize tasks, meet multiple deadlines, and work independently.
Ability to work a flexible schedule that will include non-traditional hours.
About St. Louis Symphony Orchestrra
Founded in 1880, the STL Symphony is recognized internationally as an ensemble of the highest caliber, performing a broad musical repertoire with skill and spirit. The St. Louis Symphony continues to build upon its reputation for musical excellence