Reporting directly to the Public Relations Manager, and working closely with a team that includes the Director of Publications & Content Development and Vice President of Communications, the Public Relations Coordinator supports all public relations and publications activities of The Philadelphia Orchestra (POA) to strategically advance the Orchestra’s public image and its organizational revenue goals. This position is responsible for helping to execute a comprehensive media relations strategy, supporting social media efforts, and assisting with day-to-day activities of the department.
Publicize concerts and events by creating and repurposing content through a variety of institutional channels.
Support budgeted revenue goals for ticket sales and fundraising by disseminating organizational messaging.
Write press releases, media advisories, social media content, blog posts, e-newsletter content, and other institutional materials to represent the strategic messages of The Philadelphia Orchestra.
Plan, pitch, and place stories in local media outlets.
Assist with interview coordination for media partners, including WRTI and SiriusXM.
Serve as liaison to artists, managers, and publicists; maintain artist publicity materials.
Coordinate interviews with artists and Orchestra musicians for multiple purposes (media requests, promotional videos, institutional materials such as Playbill and the Orchestra blog).
Coordinate social media efforts, including content calendar, and stay apprised of trends.
Maintain and regularly update the department’s media database.
Distribute daily clips, track press coverage, and compile clip reports for departmental and institutional use.
Assist the Director of Publications & Content Development with production of all Orchestra program books.
Assist in the coordination of institutional photography, organize and keep current stock photographs, maintain photo archive, work with outside photographers, and communicate with Orchestra musicians about scheduled photography.
Assist Director of Digital Media & Video Production with conceptualization, production, and editing of video materials.
Coordinate distribution of electronic newsletters and other department emails to institutional database of over 100,000 households.
Serve as PR department representative at meetings to gather and coordinate content for publicity efforts.
Participate in PR concert duty rotation, including managing photographers and greeting media.
Process invoices and other administrative tasks.
Other duties as assigned.
Bachelor’s degree in public relations, communications, or related field required. Knowledge of, and interest in, classical music preferred. A minimum of one year of experience in public relations. Equivalent combination of education/training and experience may be considered.
Public relations or similar experience with proven background working with the media, placing stories, and managing social media.
Outstanding interpersonal skills with the ability to articulate messages to a variety of audiences.
Strong writing and proofreading skills.
Knowledge of classical music.
Excellent organizational and time management skills.
Ability to work in a fast-paced, high energy environment and manage multiple projects simultaneously.
Ability to work as part of a team.
Sense of humor.
Strong computer skills including MS Office, PhotoShop, Final Cut Pro. Must be familiar with, and experienced in, a variety of social media platforms including but not limited to Facebook, Instagram, Twitter, YouTube, and Snapchat.
Routine for office environment. The employee will be required to perform the essential functions of the job during evening and weekend concerts and other media events.
About The Philadelphia Orchestra
Renowned for its distinctive sound, desired for its keen ability to capture the hearts and imaginations of audiences, and admired for an unrivaled legacy of “firsts” in music-making, The Philadelphia Orchestra remains one of the preeminent orchestras in the world.