Position Summary: The Coordinator for University Admissions Events and Communications develops and implements strategies for Universitywide informational programs that complement and extend the University's communications with prospective students and their families, K-12 educators, high school and community college counselors/advisers and others who play a key role in students' college preparation and selection. Responsibilities include coordinating a variety of communications vehicles to create greater awareness and understanding of the University's undergraduate admissions policies and practices, including regional conferences and workshops, training curricula for the professional development of high school and community college counselors, and electronic media to reach remote or underserved areas of California. Among the high-profile events, this position is responsible for coordinating the University's annual fall Counselor Conferences and spring Ensuring Transfer Success Institutes, held across the state to provide information and guidance to thousands of high school and community college counselors.
Under the direction of the Associate Director of Advocacy and Partnerships, the incumbent plans, develops, and implements strategies and content for target audiences through events, social media, websites, and print material. The incumbent will design surveys and other methods to evaluate effectiveness of programs, as well as analyze audience profiles and liaise with external constituencies and internal advisory boards as appropriate to identify undeserved audiences and how best to meet their needs.
The incumbent applies skills as a seasoned, experienced admissions professional, to provide information, and ensure good relationships with the public and institutions and organizations involved in outreach / recruitment. The incumbent is able to recommend improvements / modifications to the programs, manage a budget and ensure revenue streams are sufficient to support multiple program needs, and employ multiple service contracts.
Special Conditions of Employment:
Other Special Conditions of Employment: Successful completion of a background check is required for appointment to this position.
Job Close Date:
Duty 1: Develop advanced strategies in partnership with UCOP Communications, social media, existing campus initiatives, and other efforts to expand the reach of admissions marketing and education.
Partner with campuses, other segments of higher education in California, private vendors, and national organizations to share the University's messages while remaining cognizant of the sensitive political environment.
Forge strong relationships with high school counselors, community college and UC campus colleagues as well as vendors that provide regular services.
Provide advanced input to UCOP Communications in order to provide accurate information on the web for the public, students, parents, and counseling communities.
Draw on advanced understanding of technological solutions to reach counselors, students, parents, and the public. Function:Strategic Partnerships and Deployment Percent: 30
Duty 2: Draw on advanced knowledge of University admissions policies and processes to strategically develop event content.
Plan staging of Universitywide informational programs and events to extend reach of UC's admissions and academic preparation messages to key audiences.
Development content for monthly newsletter, presentations for others, FAQs on topical issues, etc.
Develop communications training program for UC admissions and academic preparation staff to support the quality and consistency of Universitywide messages delivered at public events.
Lead development of appropriate workshops, seminars and other informational activities that most effectively address audience's informational needs.
Develop agenda for programs and events addressing the most pressing issues for our audiences and accurately conveys University policy and practices.
Create multi-media presentations that can be used in a variety of settings and across print and electronic media. Function:Program/Event Planning and Development Percent: 30
Duty 3: Coordinate all aspects of event set up and execution, communicating with campus staff and outside vendors to coordinate editorial, technical and logistical details (e.g., facilities, schedules, requirements); ensure that necessary facilities and staff are available and appropriately assigned/prepared, and supervise setup and maintenance of technical/presentation equipment as appropriate.
Coordinate production schedules of annual materials.
Convene systemwide planning committee to develop program content and execute programs.
Research and recommend technical equipment to enhance effectiveness of programs and events. Function:Program/Event Coordination and Management Percent: 20
Duty 4: Research audience segments - including, but not limited to, prospective students and their families, high school and community college counselors and educators, community leaders and other 'key influencers' of students' college-going decisions - and identify areas for improvement of informational programs and collateral materials, as well as recommend new tools and events to help disseminate the UC message.
Development content for a variety of purposes including newsletters, presentations, FAQs on topical issues, etc.
Design surveys to evaluate effectiveness of events and other communications vehicles.
Produces special and annual reports, and program evaluations.
Assesses effectiveness in reaching diverse student populations and the counselors/advisers who serve them. Function:Audience Development Percent: 20
Job Requirements Undergraduate degree in English, communications, education or related discipline preferred and at least 5 years of experience coordinating events and communications (preferably in an academic environment), or an equivalent combination of education and experience.
Thorough and comprehensive knowledge of academic programs, including curricula, admissions requirements, and financial aid programs, at colleges / universities and specifically for UC.
Demonstrated experience planning, producing, promoting and evaluating informational programs (including public events such as conferences and workshops as well as professional development for internal staff). Activities include audience determination; providing leadership to planning and implementation teams; coordinating logistical details such as schedule, budget, facilities, and on-site execution; facilitating message and agenda development; and post-event evaluation. Ability to coordinate multiple staff and resources to meet goals and objectives within budget and time constraints.
Possess awareness and understanding of trends in higher education recruitment and educating community college and high school counselors.
Strong negotiation skills to manage input from various sources at different locations, and facilitate consensus to ensure clear and consistent delivery of targeted messages and other information.
Ability to interpret and communicate University policies and procedures to prospective students and the public.
Demonstrated experience designing and implementing computer-based survey and evaluation tools.
Demonstrated experience in negotiation and understanding terms of facilities contracts.
Active listening skills, including advanced critical-thinking and analytical skills. Required
Advanced judgment and problem-solving skills to recognize potential areas of constituency concern and address, resolve and/or mitigate problems or issues.
Highly developed political acumen skills and social perceptiveness to successfully meet the needs of various stakeholders and ensure stakeholder satisfaction.
Advanced written communication and editorial skills to clearly articulate ideas and issues in a variety of communications; ability to analyze, synthesize, and distill large amounts of information into crisp, effective presentation and materials tailored to a number of different audiences.
Advanced verbal and presentation skills to interact with and present information in a meaningful way to various public audiences regarding University undergraduate admissions policies; ability to represent the University's policies and practices accurately and effectively.
Advanced interpersonal communication skills to build and maintain relationships at all organizational levels.
Thorough knowledge and experience working with diverse audiences.
Advanced long-range planning, project management and organizational skills to coordinate and prioritize a broad range of commitments, set and meet competing deadlines, and establish systems to effectively track projects and other information.
Experience with budget management.
Proficiency with MS Office Suite (PowerPoint, Excel, Word, Access), electronic mail, the internet, and web-based utilities. Required
Advanced knowledge of the organization, including its vision, mission, goals, objectives, achievements and infrastructure.
Knowledge of Universitywide, campus-based and intersegmental academic preparation programs preferred. Preferred
About us The University of California, one of the largest and most acclaimed institutions of higher learning in the world, is dedicated to excellence in teaching, research and public service. The University of California Office of the President is the corporate headquarters to the ten campuses, five medical centers and three Department of Energy National Labs and enrolls premier students from California, the nation and the world.
The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, age or protected veteran status.
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