Associate Vice President for Strategic Enrollment Management
Murray State University
May 9, 2018
Summary of Job Duties and Responsibilities:
This leader serves a critical role within the University leadership with responsibility for all enrollment management functions. The Associate Vice President for Strategic Enrollment Management will advise the President and senior administration on best practices for strategic enrollment needs that coalesce with the Mission and culture of Murray State University. The Associate Vice President for Strategic Enrollment Management will serve on the President's Executive Council and will work collaboratively with each entity on the Council, other University constituencies and across organizational lines to develop a comprehensive enrollment management plan, with associated strategies, to enhance recruitment and retention for the attainment of enrollment goals for the University.
Develop and implement a University Strategic Enrollment Plan as it relates to incoming students.
Serve as the chief enrollment officer for the University.
Provide recommendations on strategic enrollment planning and organizational operations with forethought on innovative strategies with matching structures to optimize work of the University community to recruit, retain and graduate students in an efficient and effective manner.
Work with key areas in Finance and Administrative Services, Student Affairs, Academic Affairs, University Advancement, Athletics and other Presidential reporting components as appropriate.
Supervise and direct, as necessary, the Directors, staff and operations of the Offices of Enrollment Management, Undergraduate and Transfer Admissions, Graduate Admissions, International Admissions and Recruitment.
Manage the budget for the Office of Enrollment Management and oversee utilization of all budgets in the enrollment management area, directing changes as needed to maximize effectiveness.
Utilize institutional, regional and national data to analyze and evaluate short- and long-term strategic and targeted recruitment and admissions needs.
Direct the analysis and reporting functions of all admissions and recruitment efforts, statistics, measures and outcomes.
Review and assess processes established for attracting and admitting all students through specific collaboration with Academic Affairs and Student Affairs to create targeted recruiting protocols appropriate and effective for the changing environment of higher education.
Ensure recruitment and admission objectives, goals, budgets, policies, practices and actions produce successful student recruitment and admission results, consistent with the overall Mission of the University and strategic and master plans.
Synchronize enrollment growth actions with regional campuses, academic colleges/departments, Office of Student Engagement and Success and other units with enrollment growth-related functions.
Regularly visit community colleges and high schools within the University's 18-county service region and beyond for recruiting and public relations purposes to represent the Office of Enrollment Management and Murray State University.
Performs other duties as assigned.
Minimum Education Requirements:
Master's degree in a connected field.
Minimum Experience and Skill Requirements:
Five years of directly relevant experience.
A record of dynamic, collaborative, proactive and visionary leadership.
Excellent interpersonal communication, management, problem-solving and decision-making skills.
Strong professionalism in all aspects of the position.
Knowledge of student marketing trends.
Demonstrated ability to use creative and strategic thinking to effect change.
Special Instructions to Applicants:
For full consideration, submit application and required documentation by Tuesday, May 29th. Along with the application, the following items must be included:
Letter of application addressing the required experience and responsibilities in the job description
Internal Number: 7789
About Murray State University
Murray State University, located in far western Kentucky, serves as a nationally recognized residential comprehensive university, with a strong extended campus and online presence, offering high-quality associate, baccalaureate, masters, specialist and doctorate degrees.