Under the direction of the SVP of Public Affairs, directs all market research activities for the organization as required by Meet Minneapolis and the Minneapolis Convention Center to reach their goals and to fulfill their missions.
Demonstrated commercial awareness of travel and hospitality industry
Excellent analytical skills
Verbal communication skills
Superior technology skills
Superior presentation skills
ESSENTIAL POSITION RESPONSIBLITIES:
Designs, develops and manages a market research program to efficiently and cost-effectively meet the research needs of the organization. This includes identifying and conducting primary, and analyzing secondary and syndicated research.
Leverages acquired data through analyses to generate insights to aid in organizational decision-making and strategy development.
Manages ongoing performance reporting programs to provide accurate and timely assessment of the organization’s performance against contract metrics requirements and providing quarterly reports to the City of Minneapolis and information for Results Minneapolis.
Develops market performance measures that document performance for activities related to economic impact, visitor arrivals/ spending, hotel occupancy, advertising, etc.
Identifies and communicates trends in destination marketing.
Serves as the primary spokesperson on the subject of market research on behalf of Meet Minneapolis.
Manages the customer satisfaction survey programs for Meet Minneapolis and the Minneapolis Convention Center.
Manages and directs work of the Market Research Project Manager.
Serves as member of the Leadership Team
Develops analytical tools and provides training.
Conducts ad hoc data analyses and fee-based custom research for Meet Minneapolis partners.
Develops and manages the annual market research budget, including management of market research suppliers and consultants.
Assists with annual strategic planning for the organization
Participates on internal task forces and committees as requested by the organization and performs other duties as assigned
Other duties, as assigned
Bachelor’s Degree in marketing, business, statistics or related field or equivalent experience
Five years’ experience in market research or related field
Combination of education and experience may fill above requirements
Valid Driver’s License
Self-motivated with strong organizational, multi-tasking, project management skills
Excellent budget management skills
Ability to work in a fast-paced, deadline oriented and driven team environment
Exceptional technology, written, verbal and organizational skills
Service-oriented approach to leadership, work and client relationships
Expertise in Microsoft office, strong working knowledge of Mac products
Strongly committed to organization’s values of Accountability, Inclusion, Passion and
SALARY & BENEFITS
Competitive Salary and Incentive Potential; Excellent Benefits Package
While performing the duties of this job the employee will be required to:
Walk, sit, bend and squat
Talk and hear
Grab, pull or bend items
Lift and/or carry up to 30 lbs.
View items at a close and distant range
Sit, stand and walk for extended periods of time
Use computers for extended periods of time
General office environment.
Note: Job Descriptions are not exhaustive lists of all skills, responsibilities, or efforts associated with a job. They reflect principal job elements essential for performing the job and evaluating performance. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.
This document does not create an employment contract, implied or otherwise, other than as an “at will” relationship.
Meet Minneapolis’ culture is inclusive and encourages the positive and mutually-beneficial development of our organization, industry and individual staff members. Our core values are Accountability, Inclusion, Passion and Collaboration.
Meet Minneapolis an equal opportunity employer.
About Meet Minneapolis
The mission of the Meet Minneapolis, Convention + Visitors Association, is to market, sell and maximize the visitor experience of Minneapolis for the economic benefit of our community.
As a non-profit organization, we are proud and passionate about being a key source of inspiration and information for the millions of visitors, event planners, convention center attendees and sports fans that are looking to come to enjoy all the exciting and diverse experiences that a visit to Minneapolis offers.