Create dashboards and baselines to provide data overviews
Translate findings into workable solutions
Able to work in fast-paced environment with many moving parts
Understands digital marketing and communication as part of a larger strategy.
Suggests strategies for improving results and meeting University Communication goals.
Experience performing digital marketing assessments and ability to translate findings into actionable strategies.
Experience using data to inform engagement efforts with target audiences
Experience with social media and web strategy, SEO and SSEM, and web-based analytics
Experience pulling, scrubbing, interpreting and presenting digital media and web-based analytics
Minimum Experience / Education:
Graduation from a four-year college or university with a major in a closely related field and two years of experience that provides the knowledge, skills and abilities needed in the area of assignment; or an equivalent combination of training and experience.
Preferred Education Skills and Experience:
Experience working within digital marketing, communication or related field preferred.
Higher Education experience a plus.
Preferred experience utilizing data analysis to measure and guide strategic initiatives and goals.
Ability to build assessment method to analyze multiple data sources.
UNC Charlotte is North Carolina's urban research institution. Our campus is located in the piedmont of North Carolina, just two hours from the mountains and three hours from the Atlantic Ocean. A large public university with a small college feel, more than 27,200 students consider UNC Charlotte’s 1,000-acre campus their home away from home.