The Social Media Associate will actively engage multiple audiences via social and mobile media to increase visibility, interactivity, and brand awareness. This position manages and executes day-to-day activity on the Carey Business School’s social media channels – Twitter, Facebook, LinkedIn, YouTube, etc. -- using social media to drive users to the school’s website, enhance the school brand, promote events and programs, recruit students, increase the sense of connection to the school in its extended community, and ensure that communications are aligned with the school’s brand messaging and policies. The Social Media Associate monitors online conversations in which the business schools and business matters are mentioned, determines how the Carey Business School can be a part of the conversation, stays abreast of current and emerging social media trends, and determines how these can best be applied to achieve the marketing goals of the Carey Business School.
Essential Duties & Responsibilities:
Develop, implement, and manage school-wide social and mobile communications to include: Facebook, Twitter, Instagram, LinkedIn, YouTube, and other Web-based and mobile social sites.
Create and maintain the overall and day-to-day social and mobile media presence, including page design, photos, and graphical elements.
Ensure that the brand and positioning of the school are expressed through all social media communications.
Use videos, photography, tweets, text, and blogs to advance marketing goals in social media.
Develop, execute, and maintain an active presence on key news sites and outlets; stay abreast of who the influencers are across social media and how to keep the school’s image active and positive in the public eye.
Collaborate with Director of Integrated and Digital Marketing and team to integrate social media activities with overall marketing strategies and goals.
Assist Admissions, Career Development, and Student Services teams in using social media to advance student recruitment and student support efforts.
Stay abreast of competitor social media activities, and develop and execute strategies to establish and maintain competitive advantage.
Maintain awareness and address the needs of the school’s multiple audiences throughout the social and mobile media space—in particular the needs of prospective and current students.
Collaborate with faculty, administrators, and staff across the school to understand and help advance their communications needs via social media.
Promote faculty strengths and research.
Continually rethink processes and positively engages audiences key to the school’s successful drive to be recognized and ranked as a top-tier business school.
Expand and continually improve social and mobile media activity, enhancing market position and gleaning competitive intelligence.
Measure campaign performance to translate social performance into clear, actionable insights.
Monitor and report on effectiveness of audience engagement initiatives.
Track traffic to the school’s social sites and assesses the effectiveness and ROI of e-marketing initiatives.
Effectively use new media to address current and emerging challenges in marketing the school, including attracting and enrolling highest caliber students, and powerfully engaging the school’s multiple audiences.
Receive positive feedback from internal and external colleagues, and from visitors to social media sites.
Work collaboratively with Communications & Marketing, Development & External Affairs and other Carey staff and faculty, as well as outside vendors.
Write compellingly and accurately, and show attention to detail.
Report activity and progress in clear and concise formats.
Other duties as assigned.
Bachelor’s degree required. Two years related experience required. Three plus years of successful experience writing and editing in electronic media strongly preferred. Advanced degree may substitute for required experience, to the extent permitted by the JHU equivalency formula.
JHU Equivalency Formula: 30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience. Additional related experience may substitute for required education on the same basis. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.
Knowledge and Skill:
Demonstrated expertise in the social media and mobile device communications environment.
Demonstrated ability to think creatively and critically in problem-solving and project implementation.
Skilled, versatile writer and critical thinker capable of crafting compelling marketing messages and copy.
Comprehensive knowledge of social and mobile media, including but not limited to Facebook, Twitter, Instagram, YouTube, and LinkedIn, with a high level of skill in using social media for effective communication.
Ability to operate in the Internet, social media, and mobile media spaces on behalf of the school to promote the brand and communicate with and address the needs of multiple audiences—including proactive communications and engaging in conversations on behalf of the school.
Advanced level of proficiency in writing and organizing content for electronic media, including the nuances involced in writing on behalf of academia.
Thorough understanding of brand management and appropriate expression of brand and graphic identity in electronic communications.
Ability to stay abreast of and effectively use new modes of communication as they evolve.
Aptitude, initiative, and energy for finding and communicating school and student news that will interest and engage the school’s audiences.
Ability to understand and integrate relevant current events and news stories in daily social media communications.
Ability to assess the effectiveness of social media activity, presence on mobile devices, and blogs—and to communicate the effectiveness/return on investment clearly and concisely to school leadership.
Ability to work independently, manage multiple projects simultaneously, organize workflow, set priorities, thrive in an extremely fast-paced environment, consistently meet deadlines, and adhere to brand identify and editorial standards.
Ability to work collaboratively with other team members and colleagues at all levels across the school.
Classified Title: Communications Specialist
Role/Level/Range: ATP/3/PB Starting Salary Range: $42,256 - $58,041 Employee group: Full Time Schedule: M-F, 8:30am – 5pm Employee subgroup: Exempt Location: Baltimore, MD Department name: Marketing & Communications Personnel area: Carey Business School
The successful candidate(s) for this position will be subject to a pre-employment background check.
If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the HR Business Services Office at email@example.com. For TTY users, call via Maryland Relay or dial 711.
The following additional provisions may apply depending on which campus you will work. Your recruiter will advise accordingly.
During the Influenza ("the flu") season, as a condition of employment, The Johns Hopkins Institutions require all employees who provide ongoing services to patients or work in patient care or clinical care areas to have an annual influenza vaccination or possess an approved medical or religious exception. Failure to meet this requirement may result in termination of employment.
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