Marketing and Communications

• Coordinate and execute e-mail campaigns to various audiences within and outside of membership, meeting deadlines, following timelines, and ensuring uniformity of content/messaging.
• Coordinate development of marketing collateral for association programs and membership that align with association brand standards (i.e., promotional flyers, programs, etc.)
• Work closely with membership team to drive member prospecting activities via promotional campaigns and prospect outreach.
• Maintain content and production calendar, keeping up-to-date on all timelines.
• Design and edit graphics for web, social media, and print.
• Coordinate the publication of GCCA’s e-newsletter, including writing articles and vetting member submissions.
• Track email analytics and report on impact and success; research and introduce innovative methods and outlets for member communications.
• Manage vendor relations and budgets for email provider, graphic designers, printers, signage companies, etc.

Website Management

• Primary administrator of content management system (CMS), currently Drupal.
• Work with staff and subject matter experts to develop relevant, meaningful content and maintain association content strategy and web standards.
• Work with staff and web vendors to continuously improve the usability, design and content of the association’s website.
• Monitor and report regularly on website analytics.
• Work with vendors to troubleshoot problems with the website and respond to user requests and comments.

Social Media

• Coordinate and execute social media campaigns and ensure alignment with overall marketing campaign and association mission.
• Manage social media editorial calendar and post valuable, shareable content regularly, ensuring association is positioned as an industry leader online.

QUALIFICATIONS

• Bachelor’s degree preferred
• At least 2 years’ experience in marketing or communications
• Highly driven and results-oriented
• Strong interpersonal skills and excellent customer service required
• Strong communication skills with an emphasis on writing for the web and social media
• Ability to manage multiple projects and meet deadlines on time
• Attention to detail
• Graphic design skills and experience with Adobe Creative Suite required
• Some knowledge of HTML, PHP and Java Script preferred
• Experience working with Content Management Systems, including Drupal preferred
• Knowledge or experience working with Email Solution Providers (i.e., Constant Contact, Magnet Mail)
• Familiarity with customer relationship management systems, specifically Abila netFORUM