Reporting to the Director of Wharton Media Relations, the Associate Director is responsible for daily media relations activities of a high-volume department that supports campuses in Philadelphia, San Francisco and Beijing. Develop media relations strategies for faculty, Sr. Administrators, and academic leaders. Work closely with top-tier media outlets, Wharton’s 225+ world-renowned faculty, and Wharton/Penn staff. Identify, develop, write and pitch media stories in support of our strategic priorities, write and proofread press releases, articles, blogs, newsletters, email blasts. Serve as media advisor to faculty, academic leaders, and senior leadership. Prepare and guide faculty and administrators in advance of domestic and international print and broadcast interviews.
Provide logistical, technical, and ABC guidance (acknowledge, bridge, communicate) in advance of the interview. Collaborate with internal and external constituents to develop/implement appropriate media relations and communications strategies for gaining the highest level of visibility across the media landscape. Manage and/or support daily crisis communication efforts; manage highly sensitive issues that affect the brand. Provide direction/support in planning and implementation of media relations/communications strategies/press releases for high visibility events, including graduation, Global Forums, Speaker Series, Authors at Wharton. Collaborate with external PR staff; staff graduation. Collaborate with internal and external constituents to craft consistent communications strategies and messaging for projects, major gifts, and various VIP events that require high level media collaborations and strategy development for domestic and international activities.
Internal Number: 35748
About University of Pennsylvania
Penn has a long and proud tradition of intellectual rigor and pursuit of innovative knowledge, begun by Benjamin Franklin in 1740. That tradition lives today through the creativity, entrepreneurship, and engagement of our faculty, students, and staff. Academic life at Penn is unparalleled, with an undergraduate student body of 10,000 from every U.S. state and around the world. The entering class of 2015 is the most talented and diverse in Penn's history. Consistently ranked among the top 10 universities in the country, Penn welcomes an additional 10,000 students to our top-ranked graduate and professional schools.